All-Star Weekend brought out the best in the veteran players and the up-and-coming players. It also brought out the best for brands. Brands sponsoring some of the All-Star events achieved high brand value and those that didn’t directly sponsor an event still received solid brand...
With the start of the jam-packed 24-race Formula 1 season a few weeks away, and the premiere of the 5th season of “Drive to Survive” even sooner, all ten Formula 1 teams have now debuted their new liveries.
THE 2023 GRID IS COMPLETE! 
Bring on the...
It’s that time of year when pitchers and catchers begin reporting to camp and your Twitter feed becomes an influx of baseball videos. That’s right, Spring Training 2023 is here and we couldn’t be more excited! This offseason was flooded with news following the Houston Astros...
How do you get people who don’t care about tennis to care about tennis? A Netflix docuseries might do the trick. After all, it’s worked before. And so "Break Point," a behind-the-scenes documentary about professional tennis, was born. Hoping to duplicate the “Drive to Survive" effect that...
By now, you’ve probably noticed that a new number is being shown underneath Tweets now with Likes and Retweets. In December, Twitter released a new public metric to all stats, the new metric being Tweet View Count. In the past, View Counts have been publicly...
As the sports business world prepares for what’s sure to be another year of shake ups and innovation, industry pros from teams, leagues, media, tech, brands and more will gather throughout the year to meet, brainstorm and share their thoughts on the constantly evolving sports...
Zoomph's Esports roster continues to grow with our latest addition, Activision Blizzard We're pumped to work with the company behind Call of Duty League and the Overwatch League to monitor their streams, social and partnerships! “We couldn’t be happier to have Activision Blizzard on the Zoomph...
Image Source: Vienna ReyesThis upcoming weekend, the two teams that will be playing for the MLS Cup will be decided in the MLS Cup Playoff semi-final round. First on Sunday, in just their second season of play, Austin FC will travel to Banc of California...
In the past year, Crocs have made a big return, with Gen-Z'ers making them an everyday shoe choice and fashion statement. Crocs are known for their abundance of colors, patterns, and Jibbitz, letting Croc-wearers loudly express their personalities on their feet.Along with their solid color choice, Crocs...
Purpose drives value. Angel City FC is proof. In their first year, Angel City FC has gone above and beyond typical expectations of a new sports franchise, women’s or otherwise. People paying attention to the growth of the NWSL and Angel City’s build-up to 2022 shouldn’t...