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47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

November 14, 2018

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More

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Compare Your Customers to a Baseline in Audience Reports (New Features)

October 29, 2018

When it comes to data, nothing beats information that comes straight from the source. But until recently, surveys and focus groups were the go-to sources for this type of market Read More

5 Expert Approaches for Engaging the Right Audience on Social Media

October 11, 2018

Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More

5 Tips for Reducing Your Instagram Stories Bounce Rate

September 17, 2018

It takes less than a second for users to skip your Instagram Stories. That hurts. Truth is, though there are 300 million Instagram users tuning into Stories every day, it Read More

‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

September 14, 2018

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More

Measure Sports Sponsorship ROI Now in Zoomph

September 06, 2018

Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More

New Changes to Instagram Tracking and Analytics in Zoomph

August 22, 2018

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More

How to Monitor and Avoid Negative Brand Mentions Online

August 16, 2018

They say publicity of any kind is good publicity. But that’s not exactly true. Your reputation across social media and other digital channels can make all the difference to your Read More