Using First-Party Data to Personalize Your Marketing

October 05, 2017

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

5 Simple Ways to Create High-Converting Facebook Ads

September 29, 2017

There are over three million businesses running ads on Facebook, vying for the attention of the two billion users worldwide. Despite the large audience, competition is stiff. As consumers’ newsfeeds Read More

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Inside the Mind of a Grassroots Fan Team on Social Media

September 19, 2017

Maurice Hawkins has grown up rooting for the Washington Redskins. He was 11 when he witnessed the team’s seminal moment in Super Bowl XVII, and 13 when he moved to Read More

How to Humanize Your Fan Data (Soccerex Recap)

September 15, 2017

“Think about [social media] as the noisy bar down the street and you want the best digital pickup line to get engagement. What’s that pickup line going to be?” You Read More

Taking Macy’s iHeartRadio Rising Star Contest to New Social Heights (Case Study)

September 14, 2017

For six years, iHeartRadio and Macy’s have been working together to find emerging music stars. Through their annual Macy’s iHeartRadio Rising Star contest, they’ve reached millions of music lovers online Read More

Inside Nationwide’s “Paws and Racing” Digital Contest (Case Study)

August 21, 2017

Aside from Gus, it’s hard to name another dog whose picture has graced magazine covers and is, at the ripe age of two, a published author. Gus has accomplished more Read More

How to 3x Your Ecommerce Conversions with Influencers

August 16, 2017

The age-old marketing tactics that saw brands resorting to shiny and over-the-top advertisements to attract people’s attention will hardly have an effect on today’s consumers. The times are changing. Any Read More

Measure the Uniqueness of Your Consumers with Audience Comparison

August 07, 2017

The best marketing campaigns all have one thing in common: they’re unique. But creativity alone isn’t what earns these companies their success. It’s a keen understanding of their target audiences Read More

3 Things Only Savvy Marketers Know About Their Millennial Consumers

July 19, 2017

Young people are often misunderstood. It’s not uncommon that you’ll read sweeping theories about how they feel, what they like, and which brands are catching their attention. To demystify current Read More