Expert Interview: Influencer Marketing is Not a Passing Fad

5 Webpages That You Didn’t Know Were Microsites

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More

Campaigns That Rock: Why Microsites Are Taking Over Social Media Marketing

Microsites are here to stay, and the values are a #DREAM for marketers. If you don’t know what a microsite is, it’s all in the title: it’s a smaller website, Read More

Football and Politics: The Resounding Voice of the NFL on Social Media

The first quarter of the 2017 NFL season sparked unprecedented activity on social media for the league. Much of this activity can be traced back the 2016 season when Colin Read More

7 Tactical Tips for Creating a Profitable Microsite

If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More

A Paint Scheme for the Fans: Inside Nationwide’s Data-Driven Digital Contest (Case Study)

Nationwide and Dale Earnhardt Jr. have had a strong relationship on and off the track. On top of trusting Nationwide with his car, house, and business—Earnhardt has insured his dog, Read More

Why the Top Cosmetics Brands Are Still on Twitter

Makeup is to Instagram as cat posts are to Facebook, right? Maybe not entirely. Our recent study of 16 leading cosmetic brands on social media revealed that brands like MAC, Read More

Using First-Party Data to Personalize Your Marketing

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

5 Simple Ways to Create High-Converting Facebook Ads

There are over three million businesses running ads on Facebook, vying for the attention of the two billion users worldwide. Despite the large audience, competition is stiff. As consumers’ newsfeeds Read More