Why the Top Cosmetics Brands Are Still on Twitter
Using First-Party Data to Personalize Your Marketing
I rarely open marketing emails but this email from Spotify last week caught my attention. Not only do I work in Reston, but I also could listen to Rodrigo Read More
5 Simple Ways to Create High-Converting Facebook Ads
There are over three million businesses running ads on Facebook, vying for the attention of the two billion users worldwide. Despite the large audience, competition is stiff. As consumers’ newsfeeds Read More
Inside the Mind of a Grassroots Fan Team on Social Media
Maurice Hawkins has grown up rooting for the Washington Redskins. He was 11 when he witnessed the team’s seminal moment in Super Bowl XVII, and 13 when he moved to Read More
How to Humanize Your Fan Data (Soccerex Recap)
“Think about [social media] as the noisy bar down the street and you want the best digital pickup line to get engagement. What’s that pickup line going to be?” You Read More
Taking Macy’s iHeartRadio Rising Star Contest to New Social Heights (Case Study)
For six years, iHeartRadio and Macy’s have been working together to find emerging music stars. Through their annual Macy’s iHeartRadio Rising Star contest, they’ve reached millions of music lovers online Read More
Twitter Follower Analytics – Try It for Free
Editor’s note: This blog was originally published on August 31, 2016 when Zoomph launched the first version of Twitter Follower Analytics. Since then, the feature has evolved to include new Read More
Inside Nationwide’s “Paws and Racing” Digital Contest (Case Study)
Aside from Gus, it’s hard to name another dog whose picture has graced magazine covers and is, at the ripe age of two, a published author. Gus has accomplished more Read More
How to 3x Your Ecommerce Conversions with Influencers
The age-old marketing tactics that saw brands resorting to shiny and over-the-top advertisements to attract people’s attention will hardly have an effect on today’s consumers. The times are changing. Any Read More
Measure the Uniqueness of Your Consumers with Audience Comparison
The best marketing campaigns all have one thing in common: they’re unique. But creativity alone isn’t what earns these companies their success. It’s a keen understanding of their target audiences Read More