The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories Read More

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day Read More

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Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn’t be complete without a cold glass of Coke–or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation Read More

Automation is Key: Zoomph APIs and Updated Workflows

June 26, 2017

In our high-speed world, every second sees over 7,600 tweets, 780 Instagram posts, and 69,600 YouTube views. This means you don’t have a minute to waste. Your customers are encountering Read More

Four Distinct Characteristics of Travelers on Twitter

June 19, 2017

As summer yawns awake, social media is bursting with activity from summertime travelers. On Twitter alone, 1.8M people express an interest in travel, and more than 812,000 follow one or Read More

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers Read More