How to Humanize Your Fan Data (Soccerex Recap)

September 15, 2017

“Think about [social media] as the noisy bar down the street and you want the best digital pickup line to get engagement. What’s that pickup line going to be?” You Read More

Taking Macy’s iHeartRadio Rising Star Contest to New Social Heights (Case Study)

September 14, 2017

For six years, iHeartRadio and Macy’s have been working together to find emerging music stars. Through their annual Macy’s iHeartRadio Rising Star contest, they’ve reached millions of music lovers online Read More

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Twitter Follower Analytics – Try It for Free

September 01, 2017

Editor’s note: This blog was originally published on August 31, 2016 when Zoomph launched the first version of Twitter Follower Analytics. Since then, the feature has evolved to include new Read More

Inside Nationwide’s “Paws and Racing” Digital Contest (Case Study)

August 21, 2017

Aside from Gus, it’s hard to name another dog whose picture has graced magazine covers and is, at the ripe age of two, a published author. Gus has accomplished more Read More

How to 3x Your Ecommerce Conversions with Influencers

August 16, 2017

The age-old marketing tactics that saw brands resorting to shiny and over-the-top advertisements to attract people’s attention will hardly have an effect on today’s consumers. The times are changing. Any Read More

Measure the Uniqueness of Your Consumers with Audience Comparison

August 07, 2017

The best marketing campaigns all have one thing in common: they’re unique. But creativity alone isn’t what earns these companies their success. It’s a keen understanding of their target audiences Read More

3 Things Only Savvy Marketers Know About Their Millennial Consumers

July 19, 2017

Young people are often misunderstood. It’s not uncommon that you’ll read sweeping theories about how they feel, what they like, and which brands are catching their attention. To demystify current Read More

The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories Read More

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day Read More