In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...
At Zoomph, we live and breathe to be the smarter way to measure partnerships. Measuring the impact partnerships have with sports teams, athletes, brands, and beyond is what we do best. However, how we do that is not always clear to those unfamiliar with social...
In the development and advancement of sports media and sponsorship, new technology is reshaping the way brands engage and understand their performance. One of the most important aspects of this is recognizing how well your brand is doing in correlation with other competitors. Social media...
Zoomph Benchmark - the most innovative way to measure and compare across the ENTIRE sports world! Over the last several years, we have gotten countless requests for a platform product that allows customers to view and benchmark themselves across other teams in their league, their market,...
Zoomph now has Dark Mode available for users right now. This highly-requested function will significantly improve user experience, giving our customers options that suit their needs while using Zoomph. Dark Mode is designed to offer a more comfortable visual experience, especially during nighttime or low-light conditions....
Big news! You can now track Instagram Reels in Zoomph! Reels were originally introduced in 2020 as Instagram's answer to the short-form video craze, although now they encompass a wide range of video formats on the app. Meta added Reels to Instagram’s latest API update, so...
We are excited to share with you information about one of our most unique zoomph product features, YouTube Live measurement and valuation. Why is this crucial, you ask? We went to the source; Thomas Mathew our Chief Product Officer to get you all the details...
When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests. At best it’s a total waste of a partnership and...
New year, new decade, and new goals. It’s 2020. There’s no need for surveys or focus groups anymore. Your fans are engaged every day on social, following and engaging with the brands they love and inspire them. Zoomph is ready to help you analyze your...
