New Platform Feature: YouTube Live DataJune 10, 2021
It’s summertime, Zoomph fam. But that doesn’t mean we stop improving our platform to cater to all your social analytics needs. We are locked in on accessing all the APIs to give you as much data as possible.
Clients asked. Zoomph answered.
The Zoomph platform now has a YouTube Live valuation feature. Why is this crucial, you ask? We went to the source; Thomas Mathew our Chief Product Officer to get you all the details.
Why is the YouTube Live Valuation Feature important?
Our new YouTube Live valuation feature has been a major ask from our esports clients this past year. Some esports teams’ rosters and many esports tournaments are exclusively broadcasted on YouTube, so we wanted to ensure that we extended our live stream measurement and valuation beyond Twitch to now cover YouTube Live as well.
As we always do with our platform development, we adapt – we now get notified when a creator goes live on YouTube, and then throughout the duration of the stream, we query the YouTube API for measuring concurrent viewership and other KPIs. Once the stream completes, if the stream is shared as a VOD, we track any subsequent views separately.
How does social valuation work for YouTube Live?
From a valuation standpoint, the differences in viewer behavior between live streams vs. playback VOD views are important to consider – our new live metric tracking lets us factor the viewership throughout the stream, while for playback VOD, we consider viewership attrition. We developed different rate cards to value live viewership versus VOD views through extensive research. All put together, our approach provides the industry’s most accurate view into partner exposure valuation across live content on YouTube.
As with everything else in our platform, partner measurement on YouTube Live is also available through our APIs to allow our clients easy integration.
How are Zoomph’s asset detection tools being used on YouTube Live streams?
To provide our clients with the granularity of measurement they need, when paired with our newly released asset detection AI, we can also automatically understand different partner placements covering both digital overlays, such as rotating logos on a broadcast, or physical placements such as jersey patches, step-and-repeat backdrops, headphones and more. This capability seamlessly blends into our new YouTube live measurement and can measure both content from owned and operated channels, as well as third-party channels such as Call of Duty League and Overwatch League.
When you team up with Zoomph, you get access to a platform that enables the members of your team, across multiple departments, to simply perform better and be smarter. Whether it’s aligning your sales pitches and prospecting better, growing sponsorship, or creating more useful marketing content, Zoomph provides you with the tools you need to make it happen.
To learn more about how Zoomph can provide you with the tools you need to grow your social intelligence, please contact us today and we can get you started on growing your data.