Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup
Big Changes Coming to Instagram Hashtag Search on Zoomph (Updated)
Editor’s note: This blog was initially published on November 28, 2018. It has since been updated to include screenshots and more detailed instructions on how to use Zoomph’s newest Instagram Read More
How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”
If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all Read More
How “The Match” Helped Golf Reach New Heights on Social Media
“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow Read More
47 Essential Facts About Influencer Marketing [Infographic]
The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with Read More
NFL’s Recent Gamble on Fortnite: Why It Was Worth It
Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More
Compare Your Customers to a Baseline in Audience Reports (New Features)
When it comes to data, nothing beats information that comes straight from the source. But until recently, surveys and focus groups were the go-to sources for this type of market Read More
5 Expert Approaches for Engaging the Right Audience on Social Media
Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More
5 Tips for Reducing Your Instagram Stories Bounce Rate
It takes less than a second for users to skip your Instagram Stories. That hurts. Truth is, though there are 300 million Instagram users tuning into Stories every day, it Read More
‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad
“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More