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Key Takeaways Wimbledon remains the most prestigious tennis tournament in the world; reflected in social media performance. Wimbledon had 2.2X more social value than the French Open. Wimbledon partners' owned content garnered over 6.6X more impressions than the French Open partners' owned content. The tennis performance...

researched by Ysabel Gonzalez Rico & written by Mary Frances IerlanWe looked at the French Open tournament starting on the first day of the qualifiers (May 24th) up until the last day of the tournament ending with the men’s final (June 13th). French Open 2021 Social...