UFC Sponsorship Value and Social Analysis from UFC 244

November 06, 2019

UFC 244 took place last weekend, which included matchups of some of the league’s top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on Read More

How Two NHL Teams Have Gone the Non-traditional Route To Grow Fan Engagement

November 01, 2019

Who are the most talked about guys in the NHL, on Twitter? I’ll give you a hint; it’s not Alex Ovechkin, nor Sidney Crosby. One embraces the word “ugly.” The other Read More

MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

October 31, 2019

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a Read More

New Features in Zoomph: Compare Against Competitor Campaigns & Benchmark Custom Audiences

October 30, 2019

Know What Content Works and Compare Against Your Competitors Comparing your social campaigns against other brands, leagues, and teams is now easier than ever. View analytics from multiple campaigns to Read More

Esports Sponsorship: Top Brands Sponsors and Teams of Worlds 2019

October 30, 2019

The 2019 League of Legends World Championship Quarterfinals took place last weekend, which stacked the league’s top esports organizations head to head. From teams to brand sponsors, we wanted to Read More

NFL Teams Maximizing Value of Local Sponsorships Through Social Activations

October 17, 2019

Over the course of the NFL season to date, we at Zoomph have highlighted some of the top sponsorships across the league from a valuation perspective. And while those successful ones deserve to be recognized, Read More

Esports Sponsorship and Twitch – Why brands are getting their stream on

October 15, 2019

What is Twitch: Twitch, purchased for $970 million by Amazon in 2014, has quickly become the de facto home of video game streaming, esports, and live broadcasting on the internet. Read More

Social Analysis of the First Week of the NHL Season

October 10, 2019

We’re already through the first week of the 2019-20 NHL season, and it’s been a whirlwind. Seven teams remain undefeated: the Boston Bruins, Philadelphia Flyers, Anaheim Ducks, Edmonton Oilers, Carolina Read More

Zoomph Social Analytic Insights and Post Measurement Data

October 10, 2019

CrowdTangle has stopped offering Twitter insights through the main CrowdTangle dashboard. The social monitoring platform notified partners and users that starting September 29, 2019, CrowdTangle for Twitter integration will be Read More

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