How Sports are Turning to Digital During the COVID-19 Pandemic

March 31, 2020

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all Read More

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and Read More

COVID-19’s Effect On Sports and How It Could Change Sponsorships

March 11, 2020

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of Read More

Fan Driven Partnerships – How to Use Audience Analytics to Drive Sponsorship Strategy

March 02, 2020

When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just Read More

How Jersey Patches and Local Brands Have Presented New Sports Sponsorship Opportunities

February 27, 2020

Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are Read More

How the XFL is Growing Engagement on Social

February 20, 2020

As many sports fans know by now, the XFL has kicked-off for the 2020 season. In attempt to be an off-season supplement for the NFL, the XFL is taking its Read More

XFL Week 1 Top 5 Social Media Posts

February 13, 2020

Wait no longer football fans, the Super Bowl may have ended only a week ago, but the wait is over. Football is back. That’s right, as one season ends, another Read More

Top Blogs in Sports Business

February 10, 2020

1.Sports Business Daily Founded in 1994, Sports Business Daily has been a sports executive’s daily stop for cutting edge industry news. Following major publications to surface the industry’s most innovative Read More

MLB Beer and Beverage Campaign and Audience Insights

January 29, 2020

The 2020 MLB season is now within reach, at less than two months away. Hot summer days and nights, the sound of a ball hitting the bat, the smell of Read More

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