Engage Consumers More Personally with Upgraded Influencer Tracking & Author Cards

December 02, 2016

Savvy marketers know that their social channels are sometimes only as good as their engagement strategies. Where content fails to attract in our polluted social space, personalized engagements succeed. However, Read More

The B.U.I.L.D.E.R. Strategy for Enriching Campus Community with Social Media—#HESM Workshop Recap

November 14, 2016

In our everyday lives, social media bridges the gaps of communication historically caused by physical distance, and challenges the old maxim: “Out of sight, out of mind.” The same can Read More

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Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

Why are you surprised? Unlike any race before, this election was won and lost on social media. Trump and his mastery of social media was the game-changer. He mobilized his Read More

An Interview with Chris Barrows, Social Media Strategist at NYU

November 03, 2016

It’s not easy to find someone with as many Slack channels as Chris. While Chris has become core to a dozen of social communities, Chris has also emerged as a Read More

NEW Shortcuts for Making Reporting a Whole Lot Easier

November 01, 2016

“Away with the reporting,” is what many digital marketers wish they could say. But, of course, reports are crucial to your job. They’re not just useful for dissuading your bosses Read More

Facebook Live: Defining Leads & Metrics of Success

October 24, 2016

If you had the chance to watch our recent chat on Facebook Live for business, thank you! If you weren’t able to catch it, we’ve dropped the video for you Read More

Top Facebook Live Streams that Rivaled the Debate Last Night

October 20, 2016

By marrying social media with politics and traditional broadcasting, we the people have created truly remarkable second-screen experiences. Last night, our trusty Facebook creators delivered even more unprecedented second-screen experiences. Aside Read More

Meet 4 People-Lovers Who (Naturally) Became Social Media Gurus

October 18, 2016

While social media has evolved into a lucrative tool for businesses, the essence of social media remains quite simple. At its core, social media is social. It’s a haven for Read More

#Debate, #Debates, #DebateNight, or #Debates2016?

October 11, 2016

Sunday night’s debate produced a clear bipartisan winner. Among the 700,000+ tweets analyzed by Zoomph during the second presidential debate, #Debates was the uncontested winner of hashtags, earning ~57% share-of-voice. Read More