We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all Read More
Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and Read More
The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of Read More
When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just Read More
Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are Read More
As many sports fans know by now, the XFL has kicked-off for the 2020 season. In attempt to be an off-season supplement for the NFL, the XFL is taking its Read More
Wait no longer football fans, the Super Bowl may have ended only a week ago, but the wait is over. Football is back. That’s right, as one season ends, another Read More
1.Sports Business Daily Founded in 1994, Sports Business Daily has been a sports executive’s daily stop for cutting edge industry news. Following major publications to surface the industry’s most innovative Read More
The 2020 MLB season is now within reach, at less than two months away. Hot summer days and nights, the sound of a ball hitting the bat, the smell of Read More
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