Big Changes Coming to Instagram Hashtag Search on Zoomph (Updated)

December 10, 2018

Editor’s note: This blog was initially published on November 28, 2018. It has since been updated to include screenshots and more detailed instructions on how to use Zoomph’s newest Instagram Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all Read More

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How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

November 14, 2018

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More

Compare Your Customers to a Baseline in Audience Reports (New Features)

October 29, 2018

When it comes to data, nothing beats information that comes straight from the source. But until recently, surveys and focus groups were the go-to sources for this type of market Read More

5 Expert Approaches for Engaging the Right Audience on Social Media

October 11, 2018

Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More

5 Tips for Reducing Your Instagram Stories Bounce Rate

September 17, 2018

It takes less than a second for users to skip your Instagram Stories. That hurts. Truth is, though there are 300 million Instagram users tuning into Stories every day, it Read More

‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

September 14, 2018

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More