7 Steps to Evolve Your Digital Marketing While Your Company is Growing (Part 1)

May 25, 2016

Retaining Meaningful DNA Recently, my brother (aka “Mr. Professor”) was discussing the science behind cell reproduction and DNA shortening. I am no valedictorian in science, so my brother kindly gave Read More

Our Reactions to Instagram’s New ‘Do

May 12, 2016

In this week’s What’s New Wednesday, our Zoomph crew weighed in on Instagram’s recent makeover. In true Zoomph fashion, we nerded out on our platform to analyze the social reaction to Instagram’s Read More

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Using Twitter Follower Analytics to Find Your Target Audiences

May 11, 2016

Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More

Employee Spotlight: Thomas Mathew

May 05, 2016

By his humble nature and easygoing demeanor, you may never guess the enormous weight that Thomas carries on his back each day. In between meeting with clients, speaking at conferences, Read More

3 Buzzwords for Post-Digital Thinking — #FORRMktg 2016 Takeaways

May 02, 2016

A blog by Russell Davies back in 2009 anticipated that ‘screens would become boring’ and that the term ‘digital’ would become redundant. He referred to this as post-digital thinking and predicted Read More

3 Ways to Find Social Selling Leads on Twitter

May 02, 2016

  “Social selling is one of the hottest buzzwords in the technology market.” – Forbes SAPVoice (2014)   With our business and social lives moving ever-more online, social selling—the process Read More

How to Lose Your Twitter Following in 10 Days

April 28, 2016

Day 1: Be a Buzzkill. Whip out your sentiment chart and narrow in on the red field (hopefully it’s nice and meaty, like this sentiment chart from our Presidential Elections Read More

A Beginner’s Guide to Influencer Marketing

April 26, 2016

As a modern-day social marketer, “influencer marketing” probably has a place in your everyday vocabulary. In fact, you may remember it being one of those “industry terms” that popcorn-ed into Read More

How to Defend Your Investment in Snapchat

April 21, 2016

Dear reader, I’d like to bet that you’re currently a Snapchat user or have at least heard about the platform before. If neither of those are true, pull yourself out Read More