With increasingly rare sponsorship space available as teams add to their partner rosters season after season, brands and rights-holders are always looking for the next big trend to maximize value and exposure. For MLB most recently, it’s jersey patches.In the latest collective bargaining agreement MLB...
University of South Florida Athletics has partnered with Zoomph to measure the impact of its social media accounts, benchmark against the collegiate landscape and provide insight into the overall value as college athletics readies for a new era. Working with some of the biggest entities in sports and entertainment,...
Working in the sports industry can be exciting, rewarding and fast-paced - but breaking into the field is highly competitive. Whether you’re pursuing a career in partnerships, marketing, business intelligence - or something else in sports - there are proven strategies that can help you...
In today’s fast-paced digital sports environment, social content is not just about engagement - it’s a revenue engine. In a recent webinar featuring industry leaders Stuart Drew (Director of Social, U.S. Soccer Federation), Alex Kopilow (Creator, Sponcon Sports), and Dan LaTorraca (Director of Marketing, Zoomph),...
Final score graphics have emerged as a game-changer in the sports social media landscape. According to Zoomph’s latest analysis, these high-impact visuals significantly boost engagement and social value, outperforming other game-day content.Why Final Score Graphics Dominate EngagementData reveals that final score graphics achieve an average...
Zoomph has been named a finalist in two categories at the 2025 Sports Technology Awards:Best Digital and SaaS PlatformBest Data and Analytics for StorytellingThis recognition highlights Zoomph’s commitment to delivering cutting-edge analytics solutions that empower partners to measure engagement and make informed decisions across broadcast...
This Sunday, the Philadelphia Eagles and Kansas City Chiefs will meet up in New Orleans with everything on the line to take home the Lombardi Trophy. A rematch of Super Bowl LVII two years ago, there is a heavy focus on this year’s game and...
The future of sports analytics takes center stage this February as Zoomph, the Professional Women’s Hockey League (PWHL), and the National Collegiate Sports Analytics Championship (NCSAC) join forces to inspire the next generation of analytics talent. Held at Bridgestone Arena in Nashville, TN, on February 18-19,...
Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA Tour’s fall...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...