When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests. At best it’s a total waste of a partnership and...
Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are everywhere in sports. For many years, sports sponsorships have been the driving force of revenue...
As many sports fans know by now, the XFL has kicked-off for the 2020 season. In attempt to be an off-season supplement for the NFL, the XFL is taking its shot with revised rules and tactics. But this isn’t new, as in 2019, the Alliance...
Header photo by Ajay Suresh on Flicker Wait no longer football fans, the Super Bowl may have ended only a week ago, but the wait is over. Football is back. That’s right, as one season ends, another is just starting, as it’s now the XFL’s turn. The league's inaugural...
1.Sports Business Daily Founded in 1994, Sports Business Daily has been a sports executive’s daily stop for cutting edge industry news. Following major publications to surface the industry's most innovative and trending news, SBJ Daily has solidified itself as the hub for sports business executives.2. Front...
The 2020 MLB season is now within reach, at less than two months away. Hot summer days and nights, the sound of a ball hitting the bat, the smell of hot dogs. And beer. And celebratory "baths". And maybe hard seltzer in 2020? Using the...
Last weekend, the Call of Duty League kicked off for the 2020 season, streaming through Youtube Gaming. The league, teams, influencers, and even media had a major lift for the league, by leveraging their social channels. The elite-level gameplay and highly engaging content was able...
New year, new decade, and new goals. It’s 2020. There’s no need for surveys or focus groups anymore. Your fans are engaged every day on social, following and engaging with the brands they love and inspire them. Zoomph is ready to help you analyze your...
Originally kicking off its inaugural season in 2018, the eMLS is an esports league formed by Major League Soccer (MLS). The league is platformed around the EA Sports franchise game, “FIFA”. With 19 teams in its inaugural season, the league has now expanded to 25...
AIM Sports ConferenceThe Advancement & Integration of Marketing through Sports Conference (AIMSC) is a premier educational platform focused on the business of sports. The conference, founded in 2018 by students at Georgetown University, hosts workshops, speakers, panels, and more between students and industry professionals. The...