Reston, VA: Zoomph is excited to extend its sponsorship measurement partnership with Kalitta Motorsports. Zoomph and Kalitta have been working together since 2020.
Kalitta Motorsports has used Zoomph’s capabilities since the beginning of their partnership to track and analyze their social media analytics, report to their brand partners the value they are providing them through digital, and utilize Zoomph’s logo-AI capabilities to measure their photo and video performance for their sponsors.
“Kalitta Motorsports has been a great client to have in our motorsports umbrella and are delighted to continue working with them and their teams”, said Amir Zonozi, President, Zoomph. “I am always pushing our team to find ways we can improve and grow and Kalitta has been a client that has helped us embody this, pushing us to improve and I’m excited to see our relationship with Kalitta continue to grow and evolve.”
Zoomph has swiftly grown its diverse sports portfolio, especially in auto racing, bringing aboard clients such as NASCAR, Richard Childress Racing, Andretti Motorsports, and others, allowing Zoomph to elevate the platform’s capabilities and continue to evolve in the sports sponsorship space.
“Zoomph has become such an essential part of our business and our sponsorship reporting, we couldn’t be more satisfied with their team and their services”, said Chad Head, General Manager, Kalitta Motorsports. “We’ve come to use their platform for our partnership reporting and having measurable and trusted data from Zoomph has made it so much easier for us and our partners to make the most of our partnerships and activations.”
Zoomph empowers brands, agencies, and rights holders, across sports and esports with data to increase revenue and identify new opportunities through media measurement & valuation, benchmarking, and consumer insights. Zoomph, which is headquartered in Reston, Virginia, is partnered with leagues and teams across sports and esports, including the Chicago White Sox, New England Patriots, NASCAR, Angel City FC, and Team Liquid. For more information, check us out at Zoomph.com
About Kalittla Motorsports
Based in Ypsilanti, Mich., Kalitta Motorsports is a Top Fuel and Funny Car drag racing team in the NHRA (National Hot Rod Association) Mello Yello Drag Racing Series. The team was founded and is owned by drag racing icon Connie “the Bounty Hunter” Kalitta. For more than 60 years, Connie has been involved in the sport as a driver, tuner, and team owner. Kalitta Motorsports is one of the most successful teams in the history of auto racing with seven world championships and over 100 national event titles in five different professional drag racing sanctioning bodies since it was established by Connie in 1959.