Photo by Project 290 on Unsplash This 2021-22 NFL Season, we have been tracking and analyzing the digital media performance of league and team brand partners. But there’s more to it than just numbers. We are excited to share with you the “how” behind our analysis of social media...
The recent boom of cryptocurrency has translated into a new industry for sport sponsorship opportunities. While the NBA has already tapped into this market (Hello, crypto.com Arena), NFL teams have yet to completely dive in. That’s not necessarily by choice, though. With the meteoric rise...
At Zoomph, we track and collect a lot of social media posts and the data behind it every single day. But what do we do with all of this data? Well, that’s what we are here to talk about today. One part of the Zoomph platform...
With 2022 just around the corner, Zoomph figured it’s time to reflect…on big social moments that is. We took a look at each major league to find their most viral post based on impressions. MLB: Field of Dreams Intro Video Impressions: 36,175,281 Engagements: 376,490 Engagement Rate: 1.04% Social Value: $1,037,498 MLB’s...
Before you start reading, be prepared for these buzzwords: Cryptocurrency – Digital or virtual currency that is secured by advanced encryptions, created from the blockchain network(s) on which it sits, which makes it nearly impossible to counterfeit or double-spend. Non-fungible Token (NFT) - Digital representation of ownership...
Overview Queue the NBA on TNT music – we’re back! Whether it’s the sound of Steph Curry splashing a three pointer from “WAY DOWNTOWN” or the sight of Giannis Antetokounmpo and the Milwaukee Bucks getting their well-deserved rings, opening night for the NBA was nothing short...
Overview For the first time in over a decade, the NHL season premiered on a channel not named NBC in the U.S. On the heels of a pair of blockbuster 7-year licensing agreements, NHL hockey made its 16-year return to ESPN on October 13th and its...
Key Takeaways Wimbledon remains the most prestigious tennis tournament in the world; reflected in social media performance. Wimbledon had 2.2X more social value than the French Open. Wimbledon partners' owned content garnered over 6.6X more impressions than the French Open partners' owned content. The tennis performance...
researched by Ysabel Gonzalez Rico & written by Mary Frances IerlanWe looked at the French Open tournament starting on the first day of the qualifiers (May 24th) up until the last day of the tournament ending with the men’s final (June 13th). French Open 2021 Social...
Researched & written by Naomi Cutter I. Introduction The 2020 NFL season was unlike one we had ever seen. Stadiums were empty, players and coaches were wearing masks on the sidelines, and positive COVID-19 tests meant games being cancelled and rescheduled almost weekly. Among the changes last...
