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13 Sep

Call Her Coco Gauff: The US Open Launches New Face of American Tennis

The new face of American tennis is here, and her name is Coco Gauff. With her first singles major win at the 2023 US Open, the 19-year-old tennis phenom became the star of the tournament and a star, period. Gauff has been making waves since she...

20:53 / Data & Insights / Abby Piper
21 Aug

NBA Summer League: Top Brands & Teams on Social Media

For a few weeks every summer NBA teams briefly get back into action for summer pre-season play. This year that included the California Classic, Salt Lake City Summer League and NBA 2K Summer League. These games give teams a unique off-season opportunity to showcase young...

20:43 / Data & Insights / Adelaide Gilley
31 Jul

Beyond the Logo: Unveiling the Untold Value of Air Jordan’s UNC Partnership

Lucrative sponsorship deals have consistently served as a driving force behind the success and wealth of the sports world for both teams and athletes. One of the most renowned collaborations in college athletics is the partnership between NBA superstar Michael Jordan's iconic Air Jordan brand...

11:48 / Data & Insights / Christie Chen
13 Jul

Immaculate Grid Has Taken Over The Baseball World on Twitter

If you're a baseball fan, odds are you've been playing Immaculate Grid, the latest daily matrix trivia game testing the depths of fans' historical knowledge of players and stats. Launched on April 4 by Brian Minter, a software engineer from Atlanta, Georgia, the game now...

14:42 / Data & Insights / Robert Lindner
09 Jun

Messi, Miami and MLS: Lionel Messi’s Instant Impact on Inter Miami CF Social Media

In an absolutely massive move for American soccer, MLS and football globally, Major League Soccer team Inter Miami CF just landed Lionel Messi.  Amidst rumors of where Leo Messi would finish his career, America was mentioned as a potential landing spot, but with a huge monetary offer...

20:48 / Data & Insights / Abby Piper
01 Jun

Big Face Gets Bigger: How Jimmy Butler Promotes His Brand

It’s 2023 and Jimmy Butler is once again a major star of the NBA Playoffs. And once again, he’s capitalizing on this national attention to build not only his personal brand, but Big Face Brand too.In case you missed it, Big Face Brand is Jimmy...

14:35 / Data & Insights / Abby Piper
Photo by Pardeep Bhakar on Unsplash
08 May

Beyond Derby Day: A Dive into the 149th Kentucky Derby on Social Media

This past weekend, the horse racing world shifted to Louisville, KY for the 149th running of the Kentucky Derby at Churchill Downs. One of the greatest spectacles on the entire sports calendar all year, the first leg of the horse racing’s “Triple Crown” always brings...

13:26 / Data & Insights / Robert Lindner
13 Apr

MLB Teams with Jersey Patch Sponsors for the 2023 Season

With increasingly rare sponsorship space available as teams add to their partner rosters season after season, brands and rights-holders are always looking for the next big trend to maximize value and exposure. For MLB this year it’s jersey patches.In the latest collective bargaining agreement MLB...

18:19 / Data & Insights / Abby Piper
07 Apr

Protected: How WWE Positioned Major Success for Partners at WrestleMania 39

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11:59 / Client Spotlight / Data & Insights / Robert Lindner
30 Mar

How MLB Sponsors Are Activating On Opening Day

Happy Opening Day! The 2023 MLB Season has finally arrived following an offseason of record-breaking deals and one of the most exciting World Baseball Classics EVER. This season also brings a lot of eyes to the new rules being implemented, including the new pitch clock, the...

15:41 / Data & Insights / Geoff Blosat
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Latest Posts
  • ZOOMPH REWIND: A REVIEW BACK TO THE TOP SOCIAL MOMENTS FROM SEPTEMBER 14 – 18

    19 September, 2023
  • Call Her Coco Gauff: The US Open Launches New Face of American Tennis

    13 September, 2023
  • NBA Summer League: Top Brands & Teams on Social Media

    21 August, 2023
  • Beyond the Logo: Unveiling the Untold Value of Air Jordan’s UNC Partnership

    31 July, 2023
  • Immaculate Grid Has Taken Over The Baseball World on Twitter

    13 July, 2023
  • Messi, Miami and MLS: Lionel Messi’s Instant Impact on Inter Miami CF Social Media

    09 June, 2023

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