Key Takeaways Wimbledon remains the most prestigious tennis tournament in the world; reflected in social media performance. Wimbledon had 2.2X more social value than the French Open. Wimbledon partners' owned content garnered over 6.6X more impressions than the French Open partners' owned content. The tennis performance...

researched by Ysabel Gonzalez Rico & written by Mary Frances IerlanWe looked at the French Open tournament starting on the first day of the qualifiers (May 24th) up until the last day of the tournament ending with the men’s final (June 13th). French Open 2021 Social...

Researched & written by Naomi Cutter I. Introduction The 2020 NFL season was unlike one we had ever seen. Stadiums were empty, players and coaches were wearing masks on the sidelines, and positive COVID-19 tests meant games being cancelled and rescheduled almost weekly. Among the changes last...

The world was watching as Naomi Osaka and Serena Williams battled on the court at the 2021 Australian Open on Wednesday, February 17.The semifinal had high stakes, as it was the first time the two had competed since the 2018 U.S. Open where Osaka beat...

LeBron James recently joined PepsiCo after an 18-year endorsement deal with Coca-Cola. James will join a growing team of NBA and WNBA stars pitching the rebranded “MTN DEW”. LeBron is set to be the new face of Mountain Dew's Rise Energy line of beverages, but we...

The Technical Revolution of ESports Esports is the fastest-growing part of the gaming industry. Organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports...