15 Apr The Ultimate Guide To NCAA College Basketball Court Sponsors
College basketball on-court sponsors have been allowed since the 1995-96 season, but in the NIL era adoption of court sponsors has ramped up as college athletic departments look for additional revenue to support programs and players.
With more games and more teams than football and more general popularity than other sports, the court asset can deliver high value and exposure for brand partners. Unlike the newly sponsorable college football fields, basketball courts are shared by both women’s and men’s teams, so the asset reaches two fan bases and appears in around 30 games a season.
As of the end of the 2025/26 regular season, 53% of high-major schools had an on-court logo partner. These were the teams that featured a sponsor on their court.
high majors
SEC
The Southeastern Conference leads the way in college football on-field sponsorship, but they had the lowest adoption rate for college basketball on-court sponsors.
Arkansas: Tyson Foods & Walmart
Kentucky: Central Bank
LSU: Cox Comunications
Missouri: Central Bank, Mpix
South Carolina: Colonial Life
Texas: Truist
Big Ten
The expanded Big Ten Conference won both the men’s and women’s March Madness tournaments in 2026, but despite their status as a major player in college hoops, less than half of the conference has an on-court logo.
Illinois: State Farm
Iowa: Mediacom
Maryland: Xfinity
Minnesota: Cambria
Nebraska: First National Bank of Omaha
Rutgers: Jersey Mike’s
Washington: Alaska Airlines
Wisconsin: Culver’s
ACC
The ACC has some of college basketball’s biggest Blue Bloods, UNC and Duke, and several other popular programs like Louisville and Miami. Only one of the Blue Bloods has a sponsor though, and in total only eight of 18 teams have a logo on their court.
Clemson: Founders Federal Credit Union
Louisville: KFC
Miami: Watsco
North Carolina: Novo Nordisk
NC State: Lenovo
SMU: Sewell & Origin Bank
Syracuse: JMA Wireless
Virginia Tech: Carilion Clinic
Big 12
The Big 12 has long been a powerful force in college basketball, with Blue Blood Kansas and schools like Houston, Texas Tech and Arizona all considered championship contenders. Concerning on-court sposnors, the hoops-heavy conference is second for adoption rate.
Arizona: Desert Financial Credit Union
Arizona State: Banner University Medicine
BYU: Marriott
Cincinnati: Fifth Third Bank
Iowa State: Pioneer
Kansas: First National Bank of Omaha
Texas Tech: United Supermarkets
UCF: Orlando Health
Utah: Minky Coutoure
West Virginia: WVU Medicine
Big east
For the Big East, basketball is the main event. Treating college basketball as their #1 sport, the Big East had the best adoption of on-court sponsors, with only one school without a partner.
Butler: Parkview Health
Creighton: First National Bank of Omaha & CHI Health
DePaul: Wintrust
Georgetown: Vanda Pharmaceuticals
Marquette: Fiserv
Providence: Amica
Seton Hall: Prudential
St. John’s: Food Bazaar, Chase, Starr Insurance
UConn: Madison Reed & PeoplesBank*
Xavier: Cintas
*when playing at PeoplesBank arena
