College Basketball’s On-Court Sponsors Are Performing. Here’s the Data.
Zoomph analyzed broadcast exposure for on-court sponsors across 10 High Major men’s basketball games — 8 networks, one clear finding: these placements deliver. Over half of High Major programs now have an on-court sponsor. But how much exposure are those logos actually earning on broadcast?
What The Report Covers:
- Average screen time and exposure benchmarks per game
- How placement location (upper vs. lower court) impacts visibility
- Why basketball court sponsors outperform football field sponsors on screen time
- What Arkansas, Marquette, and Wisconsin are doing differently — and why it’s working
- How to use this data in sponsorship negotiations and renewals
Whether you’re a property setting rates or a brand evaluating placement — this is what data-driven sponsorship decisions look like.
Download the Report
See how on-court sponsors perform on broadcast — and what properties and brands can do to maximize exposure value.