Marketing Analyst

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and Read More

How Jersey Patches and Local Brands Have Presented New Sports Sponsorship Opportunities

February 27, 2020

Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are Read More

How the XFL is Growing Engagement on Social

February 20, 2020

As many sports fans know by now, the XFL has kicked-off for the 2020 season. In attempt to be an off-season supplement for the NFL, the XFL is taking its Read More

XFL Week 1 Top 5 Social Media Posts

February 13, 2020

Wait no longer football fans, the Super Bowl may have ended only a week ago, but the wait is over. Football is back. That’s right, as one season ends, another Read More

Top Blogs in Sports Business

February 10, 2020

1.Sports Business Daily Founded in 1994, Sports Business Daily has been a sports executive’s daily stop for cutting edge industry news. Following major publications to surface the industry’s most innovative Read More

MLB Beer and Beverage Campaign and Audience Insights

January 29, 2020

The 2020 MLB season is now within reach, at less than two months away. Hot summer days and nights, the sound of a ball hitting the bat, the smell of Read More

eMLS League Series One Social Analysis

January 23, 2020

Originally kicking off its inaugural season in 2018, the eMLS is an esports league formed by Major League Soccer (MLS). The league is platformed around the EA Sports franchise game, Read More

Top Sports Business Conferences in 2020

January 21, 2020

AIM Sports Conference The Advancement & Integration of Marketing through Sports Conference (AIMSC) is a premier educational platform focused on the business of sports. The conference, founded in 2018 by Read More

2019 Hero World Challenge Sponsorship and Top Player Social Analysis

December 10, 2019

Featuring one of the smallest, yet most elite fields on the PGA Tour schedule, last weekend the Tour headed to Albany Golf Club in The Bahamas for the 2019 Hero Read More