Marketing Analyst

NASCAR and BMW Championship Sponsors Drive The Weekend on Social

August 19, 2019

This past weekend was packed full of sports, with premier events including the PGA TOUR’S BMW Championship and NASCAR race weekend at Bristol. We used the Zoomph platform to track Read More

The Pittsburgh Knights Team Up with Zoomph to Bring Sponsorship Analytics to Esports

August 13, 2019

Zoomph today announced a new partnership with the Pittsburgh Knights for social sponsorship analytics and measurement for esports that leverages Zoomph’s patented audience insights and AI powered video cognition. This Read More

Super Smash Con 2019 Draws Major Activity on Social

August 12, 2019

This past weekend Super Smash Con 2019 was held at Dulles Expo Center in Chantilly, VA, and the biggest fans and top players from around the world came to enjoy Read More

Apex Legends Esports Analytics from X Games 2019

August 05, 2019

This past weekend, the EXP Apex Invitational was held at X Games Minneapolis 2019. The event was monumental for the game Apex Legends, as it was the game’s first major Read More

Esports Streamer Ninja Announces Mixer Exclusiveness on Social

August 01, 2019

Coming as a surprise, Fortnite sensation @Ninja announced he will be leaving Twitch and joining the Microsoft owned Mixer exclusively. Currently, Ninja has 4.6 million followers on Twitter and over Read More

Fortnite World Cup Opts For No Sponsors, Still Wins Big On Social

July 29, 2019

This past weekend, the top Fortnite players in the world battled off in New York. With competitions in solo and duos and prize totals over $30 million, the event drew lots of attention. Read More

Jordan’s Zion Sponsorship Scores Big on Social

July 24, 2019

A much-anticipated announcement came on Tuesday, July 23rd, as 2019 NBA first overall pick Zion Williamson made his decision, signing a shoe deal with Jordan. Zion joins the Jordan Brand Read More

MLB All-Star Game Shines on Social

July 09, 2019

Kicking off on Sunday, July 7th with the SiriusXM Futures Game and capping off with the 2019 MLB All-Star Game on Tuesday, July 9, the annual mid-summer classic has come Read More

Top 10 Brand and Athlete Partnerships

July 03, 2019

Not only can athletes be the faces of franchises, sometimes they become the faces of brands, most notable for sportswear brands. More times than not, it is simply questioned as Read More