Zoomph today announced a strategic partnership with the Professional Fighters League (PFL), the fastest-growing MMA organization in the world, to power the league’s data-driven marketing, broadcast, and digital strategies. The collaboration will enable the PFL to leverage Zoomph’s analytics platform to measure and optimize the value of its social, broadcast content, and partnership activations — enhancing fan engagement and delivering greater insights and ROI for PFL’s global partners.

Zoomph’s platform will serve as the analytics backbone for the PFL’s digital and broadcast strategy across the entire PFL ecosystem. By utilizing advanced social and media valuation tools, the PFL can now accurately quantify sponsorship impact, fan engagement, and media exposure across global events. These insights will enable the organization and its partners to measure ROI, optimize performance, and unlock new opportunities for revenue growth.

“At PFL, our commercial strategy is rooted in accountability and measurable performance. By partnering with Zoomph, we’re enhancing our ability to demonstrate clear ROI across our broadcast, digital, and social platforms. This collaboration equips our team and our partners with real-time insights that drive smarter investment decisions and maximize the value of every activation across the PFL ecosystem,” said Jason Oberlander, Chief Commercial Officer of the Professional Fighters League.

“The PFL is motivated to set the standard for innovation in combat sports — both inside the cage and across digital, broadcast, and sponsorships. By pairing their innovative and forward-thinking strategy with Zoomph’s industry-leading media measurement and valuation solution, they are taking audience engagement, partnership performance, and revenue generation to another level. Together we’re turning audience attention into actionable insights that validate impact and fuel long-term growth. It’s a reflection of PFL’s commitment to innovation and excellence,” said Amir Zonozi, CEO and Co-Founder of Zoomph.

The partnership emphasizes the PFL’s continued focus on strategic innovation and data-driven growth while reinforcing Zoomph’s position as a trusted analytics partner to top leagues, teams, and brands. With Zoomph’s measurement platform, the PFL and its partners can confidently assess the value of activations across every platform — driving smarter decisions, deeper fan connections, and stronger commercial outcomes.

This collaboration embodies PFL and Zoomph’s shared commitment to innovation and transparency, using data-driven storytelling to elevate how partnerships are measured, valued, and showcased to fans and brand partners worldwide.