DreamHack Atlanta took place last weekend, which included competitions for some of esports top games. We wanted to understand which events, teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked all activity around the handles,...
Pushing your marketing efforts into a new frontier, especially in a sponsorship effort, it can be intimidating and might not see the most success if you don’t know the audience. This can be especially true in the esports space, as sponsorship opportunities are traditionally seen as...
UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social value was derived from the fight.We tracked all activity around...
While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless, the Washington Nationals are World Series Champions. There was surely...
Know What Content Works and Compare Against Your CompetitorsComparing your social campaigns against other brands, leagues, and teams is now easier than ever. View analytics from multiple campaigns to understand how your content is performing. The new side by side view enables easier benchmarking of...
The 2019 League of Legends World Championship Quarterfinals took place last weekend, which stacked the league's top esports organizations head to head. From teams to brand sponsors, we wanted to understand who led the conversation on social.We tracked all activity around the handles, hashtags, and...
Over the course of the NFL season to date, we at Zoomph have highlighted some of the top sponsorships across the league from a valuation perspective. And while those successful ones deserve to be recognized, some of the smaller ones on an individual team basis are just as effective on the local...
What is Twitch Twitch, purchased for $970 million by Amazon in 2014, has quickly become the de facto home of video game streaming, esports, and live broadcasting on the internet. Twitch Advertising and Sponsorship Opportunities While brands have always had the ability to run cut-in ads and rotating...
CrowdTangle has stopped offering Twitter insights through the main CrowdTangle dashboard. The social monitoring platform notified partners and users that starting September 29, 2019, CrowdTangle for Twitter integration will be deprecated.Zoomph provides robust Twitter insights brought in by our API’s with Twitter. These insights can...
The final eight are set now, as the latest round of cuts in the 2019 NASCAR Playoffs have been made. This past weekend, the circuit went to Kansas for the Hollywood Casino 400, where Denny Hamlin took home the victory, and a spot into the...
