Tiger Woods y’all! At this point you’ve probably heard, Tiger Woods staged a historic comeback, winning his 5th Masters, but he was not the only winner in Augusta Georgia. Before the first golfers hit the green on April 11th, we started tracking social conversation around...
With the start of the new season, MLB’s Opening Day was a big day for the league and on social media. With fans excited for a new season of Baseball, Brands and Advertisers saw an opportunity with many brands partnering with the league, individual teams,...
The Mariners and T-Mobile struck a 25-year naming-rights partnership to rebrand the former Safeco Field as T-Mobile Park. The company paid 87.5 Million for the field naming rights and after months of work, the park’s Grand Opening took place on March 28. With the sponsorship...
Happy Spring! Can you believe we’re already in the second quarter of the year? Time flies when you're busy, which is just how we like it at Zoomph.To kickoff the quarter, we’ve launched a few amazing updates.Instagram Business DiscoveryWe’ve added a new capability to collect...
It’s that time of year again! March Madness is back and the bracket frenzy has already begun. With brackets opening on March 17th, we tracked the conversation around the NCAA March Madness official Bracket Challenge starting at the beginning of that weekend. This year’s bracket...
On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and final season on HBO and fan excitement is at an all-time high.https://twitter.com/TwitterTV/status/1101133451288285186The central point of...
The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be interesting to take a deeper look at the social conversation around the event, as well...
Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around the games and competitions was a site to see for those in and out of Charlotte.The players...
Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online.With the start of the new season and this being one of many events Daytona International Speedway needs to balance over the weekend, car sponsors,...
While many brands run promotions and campaigns for Valentine's day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention from the audience they aimed to attract.Social SummaryWe analyzed the Planters Valentine's Day campaign using...
