Happy Spring! Can you believe we’re already in the second quarter of the year? Time flies when you’re busy, which is just how we like it at Zoomph.
To kickoff the quarter, we’ve launched a few amazing updates.
Instagram Business Discovery
We’ve added a new capability to collect content from any Instagram business accounts that are not your own.
A few benefits:
- Track content from your competitors
- For agencies, tracking content for your clients without needing their account logins.
New Engagement Value Metric
No other platform allows you to measure the value of your campaign like Zoomph does. You might be familiar with our impression Value metric that allows you to track the advertising value from your social impressions. Well today, we’ve added a new Engagement Value metric to help measure the ROI on all of the engagements you receive on your content.
For both metrics, we use the industry standard for CPE and CPM on social, and now you can even customize these values based on your own rate card.
New Prospecting Package – Find the right partners
We’ve created a new package and set of features to enable your corporate partnerships teams with real-time audience data for sales pitches. Our audience insights provide interest and brand affinities of your audiences to prospective sponsors across all of your properties. With this data, you’ll be able to prove value and alignment to prospects who want to reach your audiences.
To learn more, watch Zoomph Team members James & Max give a quick breakdown of the new features in the video below:
Need help or have feedback?
If you’d like help understanding audience intelligence, measuring sponsorship value, or implementing any of these new features or have any feedback on how we can improve the product, we’d be happy to schedule time to chat!