For years, brand marketing has centered around one familiar formula: partner with a celebrity, work with a handful of creators, launch a campaign, and measure impressions.That playbook is now changing, and beauty brands are one industry leading the charge.Today's leading beauty brands aren't simply investing...
Every team executive, corporate sponsor and sports property will ask about the most-followed pro sports teams at some point - and where does their team rank? Follower count is the most visible answer to that question - and an important one. Knowing which teams command the...
Sports sponsorships have become one of the most strategically important investments a quick-service restaurant brand can make, and the data can prove it. Traditional growth levers are under pressure. TV ad costs are rising. Digital CPMs keep climbing. Delivery app dependency has weakened brand loyalty. In...
Credit union sports sponsorship is one of the most strategically aligned investments in financial services marketing — and the data proves it. Credit unions are woven into the fabric of their communities in ways that set them apart. They fund small businesses, run financial education...
At Zoomph, we believe the most meaningful innovation is driven by people and their stories.That’s why we’re excited to feature leaders and changemakers who are shaping the future of sports, technology, and culture. Our Signal Boost series highlights voices across the industry, offering thoughtful insights,...
Zoomph today announced a strategic partnership with the Professional Fighters League (PFL), the fastest-growing MMA organization in the world, to power the league's data-driven marketing, broadcast, and digital strategies. The collaboration will enable the PFL to leverage Zoomph's analytics platform to measure and optimize the value of...
When the Baltimore Ravens unveiled their 'Next Flight' uniform collection on April 16, the response was immediate — and the numbers backed it up.Among the five NFL teams that unveiled new uniforms this offseason, the Ravens led in every major social media metric. In the...
Threads sponsorship measurement and content performance analytics is rapidly becoming a priority for sports properties and brands as the platform emerges as a key channel for real-time, community-driven fan engagement. As adoption grows, so does the need for consistent performance tracking and standardized reporting.We're excited...
At Zoomph, we believe the most meaningful innovation is driven by people and their stories.That’s why we’re excited to feature leaders and changemakers who are shaping the future of sports, technology, and culture. Our Signal Boost series highlights voices across the industry, offering thoughtful insights,...
A full list of high-major college basketball court sponsors....