The 2020 MLB season is now within reach, at less than two months away. Hot summer days and nights, the sound of a ball hitting the bat, the smell of hot dogs. And beer. And celebratory "baths". And maybe hard seltzer in 2020? Using the...
Last weekend, the Call of Duty League kicked off for the 2020 season, streaming through Youtube Gaming. The league, teams, influencers, and even media had a major lift for the league, by leveraging their social channels. The elite-level gameplay and highly engaging content was able...
New year, new decade, and new goals. It’s 2020. There’s no need for surveys or focus groups anymore. Your fans are engaged every day on social, following and engaging with the brands they love and inspire them. Zoomph is ready to help you analyze your...
Originally kicking off its inaugural season in 2018, the eMLS is an esports league formed by Major League Soccer (MLS). The league is platformed around the EA Sports franchise game, “FIFA”. With 19 teams in its inaugural season, the league has now expanded to 25...
AIM Sports ConferenceThe Advancement & Integration of Marketing through Sports Conference (AIMSC) is a premier educational platform focused on the business of sports. The conference, founded in 2018 by students at Georgetown University, hosts workshops, speakers, panels, and more between students and industry professionals. The...
Beer, among other alcoholic beverages, has always been a key aspect of the sports world, especially when it comes to football. At games, bars, tailgates, and couches, no football activity is complete without beer. To better understand the landscape of alcoholic beverages in the sports...
The NFL's My Cause My Cleats takes place every season and gives players the opportunity to use their public platform and social media to show support for causes they care about.This event expertly leveraged the massive attention the league already garners to raise awareness for...
ESL Pro League Season 10 Finals took place last weekend in Odense, which included some of the top competitive CS:GO teams. We wanted to understand which teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked...
Featuring one of the smallest, yet most elite fields on the PGA Tour schedule, last weekend the Tour headed to Albany Golf Club in The Bahamas for the 2019 Hero World Challenge. One of many sponsored events throughout the year by Tiger Woods and the...
Over the weekend of November 22nd, one of the top global PlayersUnknown's Battlegrounds, or PUBG, tournaments took place, the PUBG Global Championship. The competition field was exceptionally stacked, including teams like FaZe Clan, TSM, Gen.G, and more.Using Zoomph, we tracked all activity around the handles,...
