Originally kicking off its inaugural season in 2018, the eMLS is an esports league formed by Major League Soccer (MLS). The league is platformed around the EA Sports franchise game, “FIFA”. With 19 teams in its inaugural season, the league has now expanded to 25...
AIM Sports ConferenceThe Advancement & Integration of Marketing through Sports Conference (AIMSC) is a premier educational platform focused on the business of sports. The conference, founded in 2018 by students at Georgetown University, hosts workshops, speakers, panels, and more between students and industry professionals. The...
Beer, among other alcoholic beverages, has always been a key aspect of the sports world, especially when it comes to football. At games, bars, tailgates, and couches, no football activity is complete without beer. To better understand the landscape of alcoholic beverages in the sports...
The NFL's My Cause My Cleats takes place every season and gives players the opportunity to use their public platform and social media to show support for causes they care about.This event expertly leveraged the massive attention the league already garners to raise awareness for...
ESL Pro League Season 10 Finals took place last weekend in Odense, which included some of the top competitive CS:GO teams. We wanted to understand which teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked...
Featuring one of the smallest, yet most elite fields on the PGA Tour schedule, last weekend the Tour headed to Albany Golf Club in The Bahamas for the 2019 Hero World Challenge. One of many sponsored events throughout the year by Tiger Woods and the...
Over the weekend of November 22nd, one of the top global PlayersUnknown's Battlegrounds, or PUBG, tournaments took place, the PUBG Global Championship. The competition field was exceptionally stacked, including teams like FaZe Clan, TSM, Gen.G, and more.Using Zoomph, we tracked all activity around the handles,...
DreamHack Atlanta took place last weekend, which included competitions for some of esports top games. We wanted to understand which events, teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked all activity around the handles,...
Pushing your marketing efforts into a new frontier, especially in a sponsorship effort, it can be intimidating and might not see the most success if you don’t know the audience. This can be especially true in the esports space, as sponsorship opportunities are traditionally seen as...
UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social value was derived from the fight.We tracked all activity around...
