Blog / 2020 Kentucky Derby Results a Huge Win on Social

2020 Kentucky Derby Results a Huge Win on Social

Usually one of the staple dates on all sports fans calendars, the 146th running of the Kentucky Derby was delayed this year from it’s normal first Saturday of May date until Labor Day weekend. While the circumstances were different for this year due to COVID-19 rules and guidelines, there was still much to be talked about, with the biggest story being Tiz the Law’s run at keeping the Triple Crown alive. 

Using the Zoomph platform, we analyzed the conversation around the event beginning with the lead up to the event during the week and through the event. 

Overview

Between the time frame Monday, August 31 2020 at 12:00am and Sunday, September 6 2020 at 12:00am, we saw over 36,000 organic posts gathered into our feed from over 27,000 unique authors. These posts generated over $1.7M in social media value on Twitter through nearly 450,000 engagements.

Top Influencers

Outside of the official Kentucky Derby and Churchill Downs accounts, we saw a couple of major influencers on Twitter. Among the biggest of them was Samy Camacho. Camacho is a well-known horse jockey who was set to run on King Guillermo before the horse was scratched from the race. Camacho was sharing posts throughout the week leading up to the event, giving the perspective of a jockey during Derby week.

Authentic

The benefit of winning? The social media attention. The winner of the 146th running of the Kentucky Derby Authentic got much of it. From the usual celebratory Tweets to the conversation around the ownership of the horse, there was a lot of buzz about the horse. Over the same time span used above, there were over 22 million total impressions in Tweets mentioning Authentic, attributing to over $200,000 in social media value. 

The perk of a late-race this year is only having to wait until May for the next running of the race. Until then, check out more blogs on our site or check out our downloadable industry reports.

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Minnesota Timberwolves Partner With Zoomph 

December 15, 2020

Reston, VA:  The Minnesota Timberwolves, Minnesota Lynx, T-Wolves Gaming, and Zoomph are launching a partnership that will provide the organization with the ability to quickly measure their social content performance with advanced, branded reports that highlight Minnesota’s cutting-edge creative content.    The Timberwolves recently had the No. 1 overall pick in the league’s first virtual draft. In… Read More

Atlanta Esports Ventures Sign Partnership Deal With Zoomph

December 02, 2020

Reston, VA: Zoomph is excited to announce a new strategic partnership with Atlanta Esports Ventures.   Atlanta Esports Ventures is a joint venture dedicated to bringing the best of esports to the city of Atlanta. AEV owns and operates the Overwatch League’s Atlanta Reign and the Call of Duty… Read More

Zoomph Announces Partnership With Miami Dolphins

November 17, 2020

Zoomph is excited to announce that we’re working with the Miami Dolphins and Hard Rock Stadium. Through this partnership, Zoomph has created a custom version of its real-time social analytics platform. Zoomph’s platform also provides the… Read More

Premier Lacrosse: Twitter Champions

November 09, 2020

The Premier Lacrosse League (PLL) just gifted the growing lacrosse community with two weeks packed with live sports. A league that since it's inception last year has been ahead of the curve, they were able… Read More

All Posts