Coming as a surprise, Fortnite sensation @Ninja announced he will be leaving Twitch and joining the Microsoft owned Mixer exclusively. Currently, Ninja has 4.6 million followers on Twitter and over 14 million followers on Twitch. In the first hour after the announcement, there was already...
This past weekend, the top Fortnite players in the world battled off in New York. With competitions in solo and duos and prize totals over $30 million, the event drew lots of attention. The event was streamed both online and in-game to Fortnite players at home, drawing up high engagement...
The 2019 WNBA All-Star weekend showcased many of the talented athletes in the league. We knew the lineup of events would generate major conversation on social and utilized the Zoomph platform to track, analyze, and evaluate sponsor ROI. Using Zoomph, we tracked mentions of & posts...
A much-anticipated announcement came on Tuesday, July 23rd, as 2019 NBA first overall pick Zion Williamson made his decision, signing a shoe deal with Jordan. Zion joins the Jordan Brand who also has signed Russell Westbrook, Jayson Tatum, and Blake Griffin among others. With all...
Since releasing his chart topping hit, Old Town Road, Lil Nas X has exploded onto the scene with countless remixes, record-breaking numbers, and an extremely impressive social media presence.Since April 4th, his Twitter account @Lilnasx has grown 2.1 million followers and managed to average an interaction rate of 5.8%. To...
July 17, 2019 – Zoomph is pleased to welcome Lee Schwemmer as its new Executive Sales Director.Lee is a business development leader with more than 10 years of marketing, sales, and relationship building experience working in the fast-paced sports and entertainment industry servicing some of the biggest...
As an underdog in the sports drink world, BODYARMOR has continued to work to increase awareness of its brand, through a number of social campaigns and event and athlete sponsorships. Most recently, BODYARMOR announced their sponsorship of the US Women’s Co-Captain and cultural icon, Megan Rapinoe....
Kicking off on Sunday, July 7th with the SiriusXM Futures Game and capping off with the 2019 MLB All-Star Game on Tuesday, July 9, the annual mid-summer classic has come and gone for the MLB. Seeing tons of excitement on the field throughout the week,...
The 2019 FIFA World Cup has topped headlines for the past month, as teams from across the world competed at the highest level. This year, there’s been an increased focus on the tremendous athletes battling it out in the Women’s World Cup, and the powerful...
Not only can athletes be the faces of franchises, sometimes they become the faces of brands, most notable for sportswear brands. More times than not, it is simply questioned as “who will they sign a shoe deal with?”, but it becomes more than that. For...
