Without Fans, NFL Sponsored Activations Insights Report

The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪.

Here were the top teams on social media by engagement rate during Week 1!

Here were the top teams on social media across the NFL by engagements/post this week.

Top 5 activations Week 1 NFL

The Chiefs were #1 across Twitter, Instagram, & Facebook this week. From leveraging their chance to kick off the season to getting their local community fired up, it was as ideal a start to the season for the reigning champs as they could hope for.

Sometimes, simplicity is the best approach. Whether that be capturing fan emotions with simply emojis & a photo Broncos or using popular GIFs & digital memes that everyone understands, less can be more.

That said, well-made, clean, & vibrant graphics/videos that align with team branding can be worth the investment. From hyping up gameday Buccaneers to celebrating achievements Washington Football Team, these can make timeline scrollers stop very quickly.

View this post on Instagram

A post shared by Tampa Bay Buccaneers (@buccaneers)

Empowering players on your platform can create a strong message & a way to leverage their personal brand to strengthen yours. Here are some examples from the powerful Titans to the heartwarming Eagles, to the comical Buffalo Bills.

View this post on Instagram

A post shared by Buffalo Bills (@buffalobills)

GIFs on Twitter hit differently when they’re from your own team. Shout-out to the Patriots & Saints for starting their 2020 libraries early!

We are excited for what the rest of the season has in store!