Without Fans, NFL Sponsored Activations Insights ReportSeptember 16, 2020
The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪.
Here were the top teams on social media by engagement rate during Week 1!
Here were the top teams on social media across the NFL by engagements/post this week.
Top 5 activations Week 1 NFL
The Chiefs were #1 across Twitter, Instagram, & Facebook this week. From leveraging their chance to kick off the season to getting their local community fired up, it was as ideal a start to the season for the reigning champs as they could hope for.
— Kansas City Chiefs (@Chiefs) September 9, 2020
Sometimes, simplicity is the best approach. Whether that be capturing fan emotions with simply emojis & a photo Broncos or using popular GIFs & digital memes that everyone understands, less can be more.
— Chicago Bears (@ChicagoBears) September 14, 2020
— Denver Broncos (@Broncos) September 9, 2020
That said, well-made, clean, & vibrant graphics/videos that align with team branding can be worth the investment. From hyping up gameday Buccaneers to celebrating achievements Washington Football Team, these can make timeline scrollers stop very quickly.
Empowering players on your platform can create a strong message & a way to leverage their personal brand to strengthen yours. Here are some examples from the powerful Titans to the heartwarming Eagles, to the comical Buffalo Bills.
— Tennessee Titans (@Titans) September 14, 2020
GIFs on Twitter hit differently when they’re from your own team. Shout-out to the Patriots & Saints for starting their 2020 libraries early!
— New England Patriots (@Patriots) September 13, 2020
Mood 😃 pic.twitter.com/vjSS44I1Z8
— New Orleans Saints (@Saints) September 12, 2020
We are excited for what the rest of the season has in store!