The Ultimate Guide To NBA Jersey Patch Sponsors

The NBA was the first of the major four North American men’s pro sports leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper left shoulder of their uniforms.

Since the debut of the jersey patch programs, teams have cycled through a variety of jersey patch sponsors covering a wide range of industries. For the 2026/27 season, these are the NBA team jersey patch partners.

Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2024/25 regular season (10/22/24 – 4/13/25). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at the beginning of the 2025/26 season.

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Nba Jersey patch sponsors

Atlanta Hawks: Paze

2025/26 Team Season Social Value: $14.5M | 2025/26 Team Season Impressions: 509M | Total Followers: 5.7M

Boston Celtics: Amica Mutual Insurance

2025/26 Team Season Social Value: $41M | 2025/26 Team Season Impressions: 1.39B | Total Followers: 21.3M

Brooklyn Nets: All in Won

2025/26 Team Season Social Value: $14.1M | 2025/26 Team Season Impressions: 398M | Total Followers: 9.9M

Charlotte Hornets: Judi Health

2025/26 Team Season Social Value: $12.2M | 2025/26 Team Season Impressions: 430M | Total Followers: 5.6M

Chicago Bulls: Motorola

2025/26 Team Season Social Value: $28.3M | 2025/26 Team Season Impressions: 1.06B | Total Followers: 30.8M

Cleveland Cavaliers: Cleveland-Cliffs

2025/26 Team Season Social Value: $20.5M | 2025/26 Team Season Impressions: 1.12B | Total Followers: 27.5M

Dallas Mavericks: Chase

2025/26 Team Season Social Value: $31.1M | 2025/26 Team Season Impressions: 963M | Total Followers: 11.8M

Denver Nuggets: Ibotta

2025/26 Team Season Social Value: $34.6M | 2025/26 Team Season Impressions: 959M | Total Followers: 6.8M

Detroit Pistons: StockX

2025/26 Team Season Social Value: $21.5M | 2025/26 Team Season Impressions: 659M | Total Followers: 4.6M

Golden State Warriors: IREN

2025/26 Team Season Social Value: $77.3M | 2025/26 Team Season Impressions: 2.63B | Total Followers: 54M

Houston Rockets: Memorial Hermann

2025/26 Team Season Social Value: $34.3M | 2025/26 Team Season Impressions: 1.3B | Total Followers: 24.5M

Indiana Pacers: Lucas Oil

2025/26 Team Season Social Value: $16.8M | 2025/26 Team Season Impressions: 651M | Total Followers: 7.8M

Los Angeles Clippers: Visit Rwanda

2025/26 Team Season Social Value: $26.3M | 2025/26 Team Season Impressions: 838M | Total Followers: 11.5M

Los Angeles Lakers: Albert 

2025/26 Team Season Social Value: $102M | 2025/26 Team Season Impressions: 2.64B | Total Followers: 58.8M

Memphis Grizzlies: Robinhood

2025/26 Team Season Social Value: $5.38M | 2025/26 Team Season Impressions: 198M | Total Followers: 5.6M

Miami Heat: Robinhood 

2025/26 Team Season Social Value: $23.2M | 2025/26 Team Season Impressions: 873M | Total Followers: 25.7M

Milwaukee Bucks: Motorola

2025/26 Team Season Social Value: $17.7M | 2025/26 Team Season Impressions: 614M | Total Followers: 10.2M

Minnesota Timberwolves: Sezzle

2025/26 Team Season Social Value: $35M | 2025/26 Team Season Impressions: 1.25B | Total Followers: 7M

New Orleans Pelicans: NewAge Products

2025/26 Team Season Social Value: $10.2M | 2025/26 Team Season Impressions: 414M | Total Followers: 5.9M

New York Knicks: Experience Abu Dhabi

2025/26 Team Season Social Value: $26.4M | 2025/26 Team Season Impressions: 816M | Total Followers: 12.1M

Oklahoma City Thunder: Love’s Travel Stops

2025/26 Team Season Social Value: $29.8M | 2025/26 Team Season Impressions: 1.08B | Total Followers: 14.8M

Orlando Magic: Disney

2025/26 Team Season Social Value: $24.8M | 2025/26 Team Season Impressions: 548M | Total Followers: 6.3M

Philadelphia 76ers: Crypto.com

2025/26 Team Season Social Value: $15.7M | 2025/26 Team Season Impressions: 542M | Total Followers: 8.6M

Phoenix Suns: PayPal

2025/26 Team Season Social Value: $29.9M | 2025/26 Team Season Impressions: 864M | Total Followers: 7.6M

Portland Trail Blazers: No Jersey Sponsor

2025/26 Team Season Social Value: $14.1M | 2025/26 Team Season Impressions: 550M | Total Followers: 6.8M

Sacramento kings: Phoong Law

2025/26 Team Season Social Value: $8.25M | 2025/26 Team Season Impressions: 293M | Total Followers: 10.7M

San Antonio Spurs: Ledger.com

2025/26 Team Season Social Value: $75.5M | 2025/26 Team Season Impressions: 1.95B | Total Followers: 15.5M

Toronto Raptors: Sun Life Financial

2025/26 Team Season Social Value: $11.9M | 2025/26 Team Season Impressions: 459M | Total Followers: 9.1M

Utah Jazz: LiveView Technologies (LVT)

2025/26 Team Season Social Value: $5.19M | 2025/26 Team Season Impressions: 210M | Total Followers: 6M

Washington Wizards: Robinhood

2025/26 Team Season Social Value: $6.29M | 2025/26 Team Season Impressions: 208M | Total Followers: 7.5M

Now in its 9th year, the NBA jersey patch program is well-established and a proven success when executed properly, so it’s not a surprise that 29 out of 30 teams have a jersey patch sponsor.

Photo Credit: @chicagobulls Twitter