NBA Jersey Patch Sponsors This Season

The NBA was the first of the major four North American men’s leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper left shoulder of their uniforms.

Since the debut of the jersey patch programs, teams have cycled through a variety of jersey patch sponsors covering a wide range of industries. Going into 2024 tip-off, these are the current NBA team jersey patch partners for the upcoming season. 

Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2023/24 regular season (10/24/23 – 4/15/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at the beginning of the 2024/25 season.

Nba Jersey patch sponsors

Atlanta Hawks: YMCA

2023/24 Season Social Value: $16.3M | 2023/24 Season Impressions: 831M \Total Followers: 5.7M

Boston Celtics: Amica Mutual Insurance

2023/24 Season Social Value: $72.6M | 2023/24 Season Impressions: 3.58B | Total Followers: 21.3M

Brooklyn Nets: GetYourGuide

2023/24 Season Social Value: $15.7M | 2023/24 Season Impressions: 858M | Total Followers: 9.9M

Chicago Bulls: Motorola

2023/24 Season Social Value: $45M | 2023/24 Season Impressions: 2.65B | Total Followers: 30.8M

Cleveland Cavaliers: Cleveland-Cliffs

2023/24 Season Social Value: $35M | 2023/24 Season Impressions: 3.13B | Total Followers: 27.5M

Dallas Mavericks: Chime

2023/24 Season Social Value: $50.4M | 2023/24 Season Impressions: 2.07B | Total Followers: 11.8M

Denver Nuggets: Ibotta

2023/24 Season Social Value: $36.7M | 2023/24 Season Impressions: 1.53B | Total Followers: 6.8M

Detroit Pistons: StockX

2023/24 Season Social Value: $7.8M | 2023/24 Season Impressions: 409M | Total Followers: 4.6M

Golden State Warriors: Rakuten

2023/24 Season Social Value: $192M | 2023/24 Season Impressions: 8.43B | Total Followers: 54M

Houston Rockets: Credit Karma

2023/24 Season Social Value: $35M | 2023/24 Season Impressions: 2.31B | Total Followers: 24.5M

Indiana Pacers: Spokenote

2023/24 Season Social Value: $26.7M | 2023/24 Season Impressions: 1.44B | Total Followers: 7.8M

Los Angeles Lakers: Bibigo 

2023/24 Season Social Value: $192M | 2023/24 Season Impressions: 7.42B | Total Followers: 58.8M

Memphis Grizzlies: Robinhood

2023/24 Season Social Value: $14.6M | 2023/24 Season Impressions: 650M | Total Followers: 5.6M

Miami Heat: Robinhood 

2023/24 Season Social Value: $34.8M | 2023/24 Season Impressions: 1.92B | Total Followers: 25.7M

Milwaukee Bucks: Motorola

2023/24 Season Social Value: $36.8M | 2023/24 Season Impressions: 1.45B | Total Followers: 10.2M

Minnesota Timberwolves: Sezzle

2023/24 Season Social Value: $26M | 2023/24 Season Impressions: 1.3B | Total Followers: 7M

New Orleans Pelicans: NewAge Products

2023/24 Season Social Value: $16.1M | 2023/24 Season Impressions: 905M | Total Followers: 5.9M

New York Knicks: Experience Abu Dhabi

2023/24 Season Social Value: $25.9M | 2023/24 Season Impressions: 1.15B | Total Followers: 12.1M

Oklahoma City Thunder: Love’s Travel Stops

2023/24 Season Social Value: $27.5M | 2023/24 Season Impressions: 1.79B | Total Followers: 14.8M

Orlando Magic: Disney

2023/24 Season Social Value: $20.4M | 2023/24 Season Impressions: 810M | Total Followers: 6.3M

Philadelphia 76ers: Crypto.com

2023/24 Season Social Value: $24.7M | 2023/24 Season Impressions: 1.25B | Total Followers: 8.6M

Portland Trail Blazers: Brightside Windows

2023/24 Season Social Value: $11.7M | 2023/24 Season Impressions: 714M | Total Followers: 6.8M

Toronto Raptors: Sun Life Financial

2023/24 Season Social Value: $15.1M | 2023/24 Season Impressions: 726M | Total Followers: 9.1M

Utah Jazz: LiveView Technologies (LVT)

2023/24 Season Social Value: $12.8M | 2023/24 Season Impressions: 606M | Total Followers: 6M

Washington Wizards: Robinhood

2023/24 Season Social Value: $6.1M | 2023/24 Season Impressions: 419M | Total Followers: 7.5M

In its 7th year the NBA jersey patch program is well-established and a proven success when executed properly, so it’s not a surprise 28 out of 30 teams will be wearing a jersey patch this season. Most are sporting the same logo as the previous year, although eight teams have a new partner: the Boston Celtics, Brooklyn Nets, Detroit Pistons, Miami Heat, Memphis Grizzlies, Minnesota Timberwolves, New Orleans Pelicans and Portland Trail Blazers. With a clean slate going into a new season, its a new opportunity for teams and their brand partners to maximize their exposure.

Photo Credit: @chicagobulls Twitter