NHL Teams With Jersey Sponsors This Season

On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey patch partners too.

Not every NHL team has taken advantage of this partnership opportunity, but many teams have one or more sponsor logos on their home jerseys and/or away jerseys. Going into the new NHL season, these are the NHL teams with jersey patch sponsors.

Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2023/24 regular season (10/10/23 – 4/19/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at beginning of 2024/25 season.

NHL Jersey patch sponsors

Anaheim Ducks: Western national Property Management (home)

2023/24 Season Social Value: $5.77M | 2023/24 Season Impressions: 236M | Total Followers: 1.5M

Boston Bruins: Rapid 7

2023/24 Season Social Value: $27.4M | 2023/24 Season Impressions: 1.11B | Total Followers: 5.5M

Carolina Hurricanes: Nucor

2023/24 Season Social Value: $10.6M | 2023/24 Season Impressions: 432M | Total Followers: 1.4M

Chicago Blackhawks: Circa Sports (Home)

2023/24 Season Social Value: $12.2M | 2023/24 Season Impressions: 503M | Total Followers: 6.8M

Columbus Blue Jackets: Safelite

2023/24 Season Social Value: $4.53M | 2023/24 Season Impressions: 237M | Total Followers: 1.3M

Detroit Red Wings: Priority Waste

2023/24 Season Social Value: $17.4M | 2023/24 Season Impressions: 713M | Total Followers: 4.1M

Edmonton Oilers: Play Alberta

2023/24 Season Social Value: $14.5M | 2023/24 Season Impressions: 552M | Total Followers: 2.6M

Florida Panthers: La Croix (home) & Autonation (Away)

2023/24 Season Social Value: $7.06M | 2023/24 Season Impressions: 277M | Total Followers: 1.2M

LA Kings: Mercury Insurance (Home) & Iron Bow (Away)

2023/24 Season Social Value: $7.18M | 2023/24 Season Impressions: 362M | Total Followers: 2.7M

Minnesota Wild: Tria Orthopedics

2023/24 Season Social Value: $10.3M | 2023/24 Season Impressions: 400M | Total Followers: 2M

Montreal Canadiens: Royal Bank of Canada (Home) & Air Canada (Away)

2023/24 Season Social Value: $12.4M | 2023/24 Season Impressions: 488M | Total Followers: 4.2M

Nashville Predators: Regions Bank

2023/24 Season Social Value: $4.3M | 2023/24 Season Impressions: 203M | Total Followers: 1.5M

New Jersey Devils: RWJBarnabas Health (home)

2023/24 Season Social Value: $12.7M | 2023/24 Season Impressions: 463M | Total Followers: 1.7M

Ottawa Senators: CIBC (Home) & Calian (Away)

2023/24 Season Social Value: $5.35M | 2023/24 Season Impressions: 242M | Total Followers: 1.3M

Philadelphia Flyers: Independence Blue Cross

2023/24 Season Social Value: $11.7M | 2023/24 Season Impressions: 519M | Total Followers: 3.4M

Pittsburgh Penguins: Highmark (Home) & First national Bank (Away)

2023/24 Season Social Value: $24.3M | 2023/24 Season Impressions: 1.07B | Total Followers: 6.7M

Seattle Kraken: Muckleshoot Indian Tribe

2023/24 Season Social Value: $7.95M | 2023/24 Season Impressions: 259M | Total Followers: 1.1M

St. Louis Blues: Stifel

2023/24 Season Social Value: $7.79M | 2023/24 Season Impressions: 354M | Total Followers: 2.2M

Toronto Maple Leafs: Dairy Farmers Of Ontario

2023/24 Season Social Value: $22.6M | 2023/24 Season Impressions: 835M | Total Followers: 4.8M

Vancouver Canucks: TD Bank (Home) & Clio (Away)

2023/24 Season Social Value: $16.8M | 2023/24 Season Impressions: 679M | Total Followers: 2.8M

Vegas Golden Nights: Circa Sports

2023/24 Season Social Value: $9.15M | 2023/24 Season Impressions: 368M | Total Followers: 1.8M

Washington capitals: Caesars Entertainment (Home) & TikTok (Away)

2023/24 Season Social Value: $10.4M | 2023/24 Season Impressions: 438M | Total Followers: 2.5M

Winnipeg Jets: Canada Life

2023/24 Season Social Value: $8.14M | 2023/24 Season Impressions: 324M | Total Followers: 1.4M

Roughly 72% of the league has at least one jersey patch, leaving only nine teams without one a month ahead of the 2024/25 season. With the market for this sponsorship asset well established now, the remaining teams might be interested in signing one soon to maximize their partnership revenue this year.

Photo Credit: @Canes Twitter