NFL Practice Jersey Patch List From Zoomph

03 Nov The Ultimate Guide To NFL Practice Jersey Patch Sponsors

Posted at 12:41h in Data & Insights
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Over the past few years, the NFL has expanded its sponsorship portfolio by introducing practice jersey patch partners — offering brands the chance to appear directly on players during training camps and practices.

Unlike many other leagues, the NFL does not offer sponsorship for official game uniforms, but with placement on practice jerseys these logos appear across press conferences, photography and digital content viewed by millions of fans worldwide.

Below is a full breakdown of each NFL team’s official practice jersey patch sponsor for the 2026 season, along with key notes on brand categories and emerging sponsorship trends.

NFL Practice Jersey Sponsor Industry Breakdown (2025 Season)

Industry Group Number of Teams Percentage of NFL (32 Teams)
Healthcare1237.5%
No Partner825%
Grocery39.4%
Technology / Telecom39.4%
Financial Services39.4%
Construction / Real Estate26.3%
CPG13.1%

 

Arizona Cardinals: Desert Financial

September 2025 Team Social Value: $2,349,263

Arizona’s largest local credit union keeps its name on the Cardinals’ jerseys, reinforcing its deep regional ties and commitment to community development.

Atlanta Falcons: None

September 2025 Team Social Value: $3,954,927

The Falcons do not currently have a partner for their practice jersey patch.

Baltimore Ravens: None

September 2025 Team Social Value: $6,388,150

The Ravens do not currently have a partner for their practice jersey patch.

Buffalo Bills: Kaleida Health

September 2025 Team Social Value: $9,522,176

In 2026, Western New York company Kaleida Health extended their patnership as the Bills Official Healthcare Provider, adding the practice jersey patch asset and becoming the naming rights partner for their performance center.

Carolina Panthers: Atrium Health

September 2025 Team Social Value: $2,577,988

Atrium Health, headquartered in Charlotte, strengthens its connection with the Panthers and spotlights healthcare’s continued role in team sponsorship portfolios.

Chicago Bears: Advocate Health Care

September 2025 Team Social Value: $5,968,157

Advocate remains a fixture of Chicago’s sports landscape, aligning with the Bears to promote community wellness and health accessibility.

Cincinnati Bengals: Fifth Third Bank

September 2025 Team Social Value: $3,784,070

The long-term relationship between Fifth Third Bank and the Bengals extends onto the field, blending local economic roots with national visibility.

Cleveland Browns: None

September 2025 Team Social Value: $4,011,612

The browns do not currently have a partner for their practice jersey patch.

Dallas Cowboys: AT&T

September 2025 Team Social Value: $6,652,444

Few partnerships are as integrated as AT&T and the Cowboys. From the team’s stadium name to the practice fields and now the jersey patch, the brand remains synonymous with America’s Team.

Denver Broncos: Children’s Hospital Colorado

September 2025 Team Social Value: $3,764,195

The Broncos partnership underscores the organization’s family-first, community-driven ethos with a strong local healthcare focus.

Detroit Lions: Meijer

September 2025 Team Social Value: $9,850,390

As a prominent local grocery chain, Meijer’s partnership with the Detroit Lions creates a link between fans in one of their major customer markets.

Green Bay Packers: UWHealth

September 2025 Team Social Value: $6,827,840

The Packers jersey patch features the UW Health logo, affiliating with the healthcare system of their home state’s largest university, University of Wisconsin-Madison.

Houston Texans: Houston Methodist

September 2025 Team Social Value: $3,830,425

Continuing the trend of extending an existing partner, the Houston Texans also added their official healthcare provider, Houston Methodist, to their practice jerseys in 2026.

Indianapolis Colts: Ascension St. Vincent

September 2025 Team Social Value: $3,569,483

Healthcare partnerships continue to define NFL practice jersey sponsorships, and Ascension St. Vincent’s patch with the Colts exemplifies the blend of faith-based care and local loyalty.

Jacksonville Jaguars: Dream Finders Homes

September 2025 Team Social Value: $2,669,781

A homegrown partnership that connects directly to the Jacksonville market, the Jaguars deal with home builder Dream Finders Homes highlights the importance of regional relevance in sponsorship strategy.

Kansas City Chiefs: Burns & McDonnell

September 2025 Team Social Value: $9,634,271

Another locally connected sponsor, Chiefs jersey patch partner Burns & McDonnell is an architecture, construction and engineering firm based on Kansas City.

Las Vegas Raiders: None

September 2025 Team Social Value: $4,760,200

The Raiders do not currently have a partner for their practice jersey patch.

Los Angeles Chargers: UCLA Health

September 2025 Team Social Value: $6,879,197

UCLA Health’s logo adorns Chargers uniforms, reflecting a regional partnership that extends from the training facility to the jersey sleeve.

Los Angeles Rams: YouTubeTV

September 2025 Team Social Value: $5,153,638

The Los Angeles Rams partner YouTubeTV connects them directly to one of the major streaming platforms and the exclusive distributor for NFL Sunday Ticket.

Miami Dolphins: Baptist Health

September 2025 Team Social Value: $3,557,848

Baptist Health continues its prominent role in South Florida sports, emphasizing the connection between fitness, health, and fan engagement.

Minnesota Vikings: None

September 2025 Team Social Value: $5,788,040

The Vikings do not currently have a partner for their practice jersey patch.

New England Patriots: Gillette

September 2025 Team Social Value: $7,823,560

Few sports sponsorships are as iconic as Gillette and the Patriots. A long-standing partner, Gillette’s placement is a nod to enduring brand synergy and legacy value.

New Orleans Saints: Rouses Markets

September 2025 Team Social Value: $2,422,247

A proudly local Louisiana brand, Rouses Markets keeps its roots close to home as the official patch sponsor of the Saints.

New York Giants: Quest Diagnostics

September 2025 Team Social Value: $5,081,744

Quest Diagnostics continues its partnership with the Giants, emphasizing data-driven health and wellness across the organization.

New York Jets: Atlantic Health

September 2025 Team Social Value: $1,869,117

Atlantic Health remains one of the league’s strongest regional partners, aligning with the Jets through health, wellness, and performance innovation.

Philadelphia Eagles: Jefferson Health

September 2025 Team Social Value: $19,105,298

The Eagles and Jefferson Health share a long history of partnership, uniting around a shared mission of community health impact.

Pittsburgh Steelers: None

September 2025 Team Social Value: $10,399,265

The Steelers do not currently have a partner for their practice jersey patch.

San Francisco 49ers: None

September 2025 Team Social Value: $8,413,279

The 49ers do not currently have a partner for their practice jersey patch.

Seattle Seahawks: Amazon Web Services (AWS)

September 2025 Team Social Value: $3,854,121

AWS connects innovation and data with the Seahawks strategy on-field and off-field — fitting for Seattle’s tech-driven identity.

Tampa Bay Buccaneers: None 

September 2025 Team Social Value: $10,731,530

The Buccaneers do not currently have a partner for their practice jersey patch.

Tennessee Titans: Kroger

September 2025 Team Social Value: $1,022,896

Signing on with the freshly rebranded Tennessee Titans in 2026, grocery chain Kroger gets prime placement on their practice jerseys, which match the team’s new look.

Washington Commanders: Northwest Federal Credit Union

September 2025 Team Social Value: $3,903,378

The Washington Commanders stadium naming rights partner, Northwest Federal Credit Union, also sponsors the practice jerseys for the NFL team of the nation’s capital.

Key Takeaways

1. Healthcare Leads the League

Healthcare dominates with 12 active deals — half of all patches. These partnerships often align with the training/performance centers and practice fields, where Training Camp, OTA and in-season practice content is often captured.

2. Regional Authenticity Matters

Most sponsors are regionally headquartered, highlighting the importance of local relevance with the jersey patch, featured more in team content as opposed to cross-country broadcasts, over purely national brands.

3. Industry Parity

After healthcare, no other industry accounts for more than a few practice jersey patch partnerships. This leaves the door open for teams to partner with a variety of brands and companies based on them and their partners specific goals.

4. Revolving Partners

Going into the 2026/27 season, ten teams removed or changed their practice jersey patch partner from last season, suggesting some in the league are continuing to workshop how they sell and maximize value for the asset.
 

5. Untapped Opportunity

One quarter of the league do not have a patch sponsor in 2026, which means potentially tens of millions in untapped revenue for teams and valuable exposure left on the table for brands.

The Bottom Line

As the NFL continues to embrace the patch sponsorship model, brands are discovering powerful new ways to connect with fans through authenticity, visibility, and storytelling.

The league’s size and cultural influence ensure that these small patches create massive value — combining digital and community impact into one highly visible partnership.

Expect this category to grow rapidly in the coming seasons, as more teams look to join the program and brands seek out every inch of meaningful exposure on the most-watched stage in American sports.

photo credit: @panthers on X

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