With the Super Bowl LV matchup set for a Brady vs Mahomes showdown, we broke down this legendary matchup off the field and on social.We did audience dives of the old GOAT vs the young GOAT and checked out the top team performing brands on...
LeBron James recently joined PepsiCo after an 18-year endorsement deal with Coca-Cola. James will join a growing team of NBA and WNBA stars pitching the rebranded “MTN DEW”. LeBron is set to be the new face of Mountain Dew's Rise Energy line of beverages, but we...
The Technical Revolution of ESports Esports is the fastest-growing part of the gaming industry. Organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports...
The Premier Lacrosse League (PLL) just gifted the growing lacrosse community with two weeks packed with live sports. A league that since it's inception last year has been ahead of the curve, they were able to design and execute a COVID-19 proof, tournament style, professional...
The NWSL recently completed an unparalleled 2020 competitive schedule and despite a national pandemic, became the first league to successfully complete a bubble. The season was marked by record-breaking viewers, an increase in social media mentions, and seven of the most-watched matches in league history. Beyond...
Week 2 in the NFL is in the books. With a week of outcomes to build on & plenty of thrills on the field, teams were put to the test & shined. Here were the top teams on social media by engagement rate during Week 2. Here were the top teams on social...
The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪. Here were the top teams on social media by engagement rate during Week 1! Here were the top teams on social media across the NFL by...
Contributing Collaborators: Cydney Dodson (WiST Fellow) and Mier Shao (WiST Fellow)The sports sponsorship landscape has drastically changed now more than ever for everyone. With limited to no fans in the stadiums and arenas, fans are consuming more sports content through social media and mobile streaming...
Seattle is officially a hockey town. Fans waited years to finally know the team's name that would be occupying Amazon’s Climate Pledge Arena. On July 23rd, the team name was revealed to be the Seattle Kraken. While we can't wait for their inaugural puck drop,...
As the NFL gears up for another season, there is a lot to reflect on during this past offseason. An offseason like no other, we saw many storylines that would seem unthinkable; Tom Brady signing with the Tampa Bay Buccaneers, Patrick Mahomes signing a $450M...
