Contributing Collaborators: Cydney Dodson (WiST Fellow) and Mier Shao (WiST Fellow)The sports sponsorship landscape has drastically changed now more than ever for everyone. With limited to no fans in the stadiums and arenas, fans are consuming more sports content through social media and mobile streaming...
Seattle is officially a hockey town. Fans waited years to finally know the team's name that would be occupying Amazon’s Climate Pledge Arena. On July 23rd, the team name was revealed to be the Seattle Kraken. While we can't wait for their inaugural puck drop,...
As the NFL gears up for another season, there is a lot to reflect on during this past offseason. An offseason like no other, we saw many storylines that would seem unthinkable; Tom Brady signing with the Tampa Bay Buccaneers, Patrick Mahomes signing a $450M...
Usually one of the staple dates on all sports fans calendars, the 146th running of the Kentucky Derby was delayed this year from it’s normal first Saturday of May date until Labor Day weekend. While the circumstances were different for this year due to COVID-19...
Zoomph Co-Founder and President Amir Zonozi recently joined FanFood's "The Playbook" podcast to discuss fan-driven marketing and how vital it is in today's landscape, especially with fans consuming sports from home and not in the stands. Listen to the podcast by following the link below. https://podcasts.apple.com/us/podcast/fan-driven-marketing-with-amir-zonozi-ep-59/id1473824482?i=1000489051363...
Let’s talk mascots. A staple of the game day experience, a quintessential photo op, and sometimes things that might incite nightmares (looking at you Gritty). But what do mascots do when they can no longer be part of the game day experience? They take to...
As the pandemic continues to impact our current livelihoods, activism has competed during these challenging times. The world has been in non-stop chaos as a result of COVID-19 implications and recent social justice marches in light of the late George Floyd. The death of Floyd...
We’ve reached a point during the pandemic where some sporting events and leagues have been able to bring back their events without fans. That list includes: PBR, UFC, golf charity events and now, NASCAR. On Sunday, drivers started their engines for the first time in...
With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave the people what they wanted with UFC 249. Read on...
With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready Thursday night for the 2020 NFL Draft. Top picking teams...
