The NWSL recently completed an unparalleled 2020 competitive schedule and despite a national pandemic, became the first league to successfully complete a bubble. The season was marked by record-breaking viewers, an increase in social media mentions, and seven of the most-watched matches in league history. Beyond...
Week 2 in the NFL is in the books. With a week of outcomes to build on & plenty of thrills on the field, teams were put to the test & shined. Here were the top teams on social media by engagement rate during Week 2. Here were the top teams on social...
The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪. Here were the top teams on social media by engagement rate during Week 1! Here were the top teams on social media across the NFL by...
Contributing Collaborators: Cydney Dodson (WiST Fellow) and Mier Shao (WiST Fellow)The sports sponsorship landscape has drastically changed now more than ever for everyone. With limited to no fans in the stadiums and arenas, fans are consuming more sports content through social media and mobile streaming...
Seattle is officially a hockey town. Fans waited years to finally know the team's name that would be occupying Amazon’s Climate Pledge Arena. On July 23rd, the team name was revealed to be the Seattle Kraken. While we can't wait for their inaugural puck drop,...
As the NFL gears up for another season, there is a lot to reflect on during this past offseason. An offseason like no other, we saw many storylines that would seem unthinkable; Tom Brady signing with the Tampa Bay Buccaneers, Patrick Mahomes signing a $450M...
Usually one of the staple dates on all sports fans calendars, the 146th running of the Kentucky Derby was delayed this year from it’s normal first Saturday of May date until Labor Day weekend. While the circumstances were different for this year due to COVID-19...
Zoomph Co-Founder and President Amir Zonozi recently joined FanFood's "The Playbook" podcast to discuss fan-driven marketing and how vital it is in today's landscape, especially with fans consuming sports from home and not in the stands. Listen to the podcast by following the link below. https://podcasts.apple.com/us/podcast/fan-driven-marketing-with-amir-zonozi-ep-59/id1473824482?i=1000489051363...
Let’s talk mascots. A staple of the game day experience, a quintessential photo op, and sometimes things that might incite nightmares (looking at you Gritty). But what do mascots do when they can no longer be part of the game day experience? They take to...
As the pandemic continues to impact our current livelihoods, activism has competed during these challenging times. The world has been in non-stop chaos as a result of COVID-19 implications and recent social justice marches in light of the late George Floyd. The death of Floyd...
