These top 5 players all generated over one million engagements across Twitter and Instagram.
Megan Rapinoe ranked first in impressions since March at 121 million, garnering upwards of $5.8 million in social value.
Julie Ertz, of the Chicago RedStars, generated 17.7 million impressions since the beginning of Covid-19 with engagements per post ranking 4th at over 25,000.
These insights create a unique narrative when looking at the expansion of the NWSL and future sponsorship opportunities for the growing league.
This summer, Budweiser signed on as the league’s first official beer partner, and in a new ad campaign, Budweiser and soccer superstar Megan Rapinoe call out other big brands to follow suit.
As shown in our September report, WNBA and NWSL Social Media Sponsorship & Fan Insights, NWSL fans when compared to the average United States sports fan, are 1.7 times more likely to have an affinity for beer – especially an affinity to Budweiser.
As players continue to grow their platforms and grow in engagements and impressions, it puts pressure on other brands to create meaningful partnerships with the NWSL as a league.