Blog / Top NWSL Athletes On Social Media

Top NWSL Athletes On Social Media

The NWSL recently completed an unparalleled 2020 competitive schedule and despite a national pandemic, became the first league to successfully complete a bubble. The season was marked by record-breaking viewers, an increase in social media mentions, and seven of the most-watched matches in league history. 

Beyond the pitch, female soccer players took to social media and attracted high levels of engagements and impressions. To no surprise, the top players on social included Megan Rapinoe, Sydney Leroux Dwyer, Ali Krieger, Ashlyn Harris, and Julie Ertz. We ranked these players by impressions over the last seven months using the Zoomph platform. 

These top 5 players all generated over one million engagements across Twitter and Instagram. 

Megan Rapinoe ranked first in impressions since March at 121 million, garnering upwards of $5.8 million in social value.



Julie Ertz, of the Chicago RedStars, generated 17.7 million impressions since the beginning of Covid-19 with engagements per post ranking 4th at over 25,000.




These insights create a unique narrative when looking at the expansion of the NWSL and future sponsorship opportunities for the growing league.

This summer, Budweiser signed on as the league’s first official beer partner, and in a new ad campaign, Budweiser and soccer superstar Megan Rapinoe call out other big brands to follow suit. 

As shown in our September report, WNBA and NWSL Social Media Sponsorship & Fan Insights, NWSL fans when compared to the average United States sports fan, are 1.7 times more likely to have an affinity for beer – especially an affinity to Budweiser. 

As players continue to grow their platforms and grow in engagements and impressions, it puts pressure on other brands to create meaningful partnerships with the NWSL as a league. 


See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Premier Lacrosse: Twitter Champions

November 09, 2020

The Premier Lacrosse League (PLL) just gifted the growing lacrosse community with two weeks packed with live sports. A league that since it's inception last year has been ahead of the curve, they were able… Read More

NFL Week 2 Shines on Social

September 24, 2020

Week 2 in the NFL is in the books. With a week of outcomes to build on & plenty of thrills on the field, teams were put to the test & shined.  Here were the top teams on social media by… Read More

Without Fans, NFL Sponsored Activations Insights Report

September 16, 2020

The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪. Here were the top teams on social media by engagement rate during Week 1!… Read More

WNBA and NWSL Social Media Sponsorship & Fan Insights

September 11, 2020

Contributing Collaborators: Cydney Dodson (WiST Fellow) and Mier Shao (WiST Fellow)   The sports sponsorship landscape has drastically changed now more than ever for everyone. With limited to no fans in the stadiums and arenas,… Read More

All Posts