News & Insights - Zoomph - Page 11
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Not only can athletes be the faces of franchises, sometimes they become the faces of brands, most notable for sportswear brands. More times than not, it is simply questioned as “who will they sign a shoe deal with?”, but it becomes more than that. For...

A landmark moment in Major League Baseball (MLB) history, the Yankees and Red Sox traveled across the Atlantic for the first MLB games ever played in Europe. The two teams squared off in a two-game series June 29-30 at London Stadium. A result of various...

Women’s sports are front and center on one of the world’s largest sporting platforms with the FIFA Women’s World Cup, and so are the sponsorship dollars from International brands looking to #DareToShine amongst the top athletes of the world.This rise of attention in the Women’s...

The annual NBA Draft is a big night on many levels for players, teams, and fans alike. One “place” where all three of these link together is the world of social media. During this year’s NBA Draft, we utilized Zoomph’s tools, including our free social...

NBA Twitter has helped the NBA Finals become one of the biggest sports events on social media of the year. Millions tuned in over the last week to watch as the NBA Finals and social activity reflected the ups and downs of the exciting series....

Capping off the 2018-19 NHL season with a thrilling seven-game series, millions tuned in over the last two weeks to watch the NHL Stanley Cup Finals. Knowing it’d make an impact on social, we tracked  mentions of & posts  from the NHL official Twitter Account...

As one of the biggest professional tennis events of the year, millions tuned in over the last week to watch the French Open. Knowing it’d make an impact on social, we tracked mentions of & posts from the Roland-Garros official Twitter account, as well as hashtags and keywords...