5 Expert Approaches for Engaging the Right Audience on Social Media
Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More
5 Tips for Reducing Your Instagram Stories Bounce Rate
It takes less than a second for users to skip your Instagram Stories. That hurts. Truth is, though there are 300 million Instagram users tuning into Stories every day, it Read More
‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad
“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More
Measure Sports Sponsorship ROI Now in Zoomph
Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More
New Changes to Instagram Tracking and Analytics in Zoomph
At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More
How to Monitor and Avoid Negative Brand Mentions Online
They say publicity of any kind is good publicity. But that’s not exactly true. Your reputation across social media and other digital channels can make all the difference to your Read More
Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites
To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that Read More
The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven
Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Read More
Five Ways to Segment Your Next Email Campaign
One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used Read More