Five Ways to Segment Your Next Email Campaign
One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used Read More
How to Build the Right Audience for Your Ecommerce Store on Social Media
You may have the best product, but if you aren’t marketing it well, your efforts will be futile. Fortunately, social media serves as a great springboard for building brand awareness Read More
Stay Organized with Projects, Updates to Engagement and Audience Reports
As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More
Marketing in the Post-GDPR World: Pros, Cons, and Predictions
When GDPR came up on the horizon, many businesses shuttered at its implications—if only because of the public paranoia it would induce around data collection, or laws that The New Read More
Six of the Best Strategies to Ace Customer Engagement
No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis Read More
How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest (Case Study)
In celebration of its 20th anniversary, Pacsafe wanted to do something big. They wanted to launch a contest that would not only rev interest in its anti-theft travel technology but Read More
Four Ways to Strengthen Your Agency Pitch Using Social Data
Today’s agencies face a unique challenge. Thanks to digital and social media, more brands have access to their own data, media connections, and ad tech. But a savvy agency knows Read More
How Zoomph is Addressing Changes to the Instagram API (Updated)
This blog was originally published on April 5 and updated on April 20 to mention expired features, plus new changes to Zoomph Notify and activations. On April 4, Instagram severely Read More
Why is your brand failing at influencer marketing?
With the advent of digital marketing, influencer marketing has become the advertising medium of choice for marketers. An increasing number of marketers are now using influencer marketing, realizing its short-term Read More