Five Ways to Segment Your Next Email Campaign

July 20, 2018

One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used Read More

How to Build the Right Audience for Your Ecommerce Store on Social Media

July 12, 2018

You may have the best product, but if you aren’t marketing it well, your efforts will be futile. Fortunately, social media serves as a great springboard for building brand awareness Read More

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Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More

Marketing in the Post-GDPR World: Pros, Cons, and Predictions

June 11, 2018

When GDPR came up on the horizon, many businesses shuttered at its implications—if only because of the public paranoia it would induce around data collection, or laws that The New Read More

Six of the Best Strategies to Ace Customer Engagement

June 01, 2018

No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis Read More

How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest (Case Study)

May 23, 2018

In celebration of its 20th anniversary, Pacsafe wanted to do something big. They wanted to launch a contest that would not only rev interest in its anti-theft travel technology but Read More

Four Ways to Strengthen Your Agency Pitch Using Social Data

April 24, 2018

Today’s agencies face a unique challenge. Thanks to digital and social media, more brands have access to their own data, media connections, and ad tech. But a savvy agency knows Read More

How Zoomph is Addressing Changes to the Instagram API (Updated)

April 20, 2018

This blog was originally published on April 5 and updated on April 20 to mention expired features, plus new changes to Zoomph Notify and activations. On April 4, Instagram severely Read More

Why is your brand failing at influencer marketing?

April 16, 2018

With the advent of digital marketing, influencer marketing has become the advertising medium of choice for marketers. An increasing number of marketers are now using influencer marketing, realizing its short-term Read More