It’s that time of year again! March Madness is back and the bracket frenzy has already begun. With brackets opening on March 17th, we tracked the conversation around the NCAA Read More
Captain Marvel debuted this weekend with $455 million in worldwide ticket sales, including $153 million in North America, according to The Hollywood Reporter. This is Marvel and Disney’s first Read More
On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and Read More
Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr Read More
The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be Read More
Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around Read More
Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online. With the start of the new season and this Read More
While many brands run promotions and campaigns for Valentine’s day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention Read More
Since the dawn of the social media age, marketers have been tasked with valuing their social media campaigns. Analyzing the ROI of social media can be difficult, but with social Read More
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