How Zoomph is Addressing Changes to the Instagram API (Updated)

April 20, 2018

This blog was originally published on April 5 and updated on April 20 to mention expired features, plus new changes to Zoomph Notify and activations. On April 4, Instagram severely Read More

Why is your brand failing at influencer marketing?

April 16, 2018

With the advent of digital marketing, influencer marketing has become the advertising medium of choice for marketers. An increasing number of marketers are now using influencer marketing, realizing its short-term Read More

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13 Expert Tips for Creating a Successful Digital Contest

April 16, 2018

Digital contests and campaigns are popular channels for generating leads and increasing brand engagement. That said, there are countless ways to create campaigns, some much better than others. Our team Read More

‘Filter by Audience’ to Find What Your Ideal Customers are Saying

March 28, 2018

Social media is constantly buzzing with conversations surrounding your brand, your competitors, or your customer’s real-time experiences. For brand managers, social media is crucial for preemptive brand positioning. By tracking Read More

The Importance of Online Forms and How to Get More Value Out of Them

March 20, 2018

Form submissions are a classic marketing metric—and for good reason. Whether for an email subscription, demo request, or eBook download, a form submission is a strong indication that a prospect Read More

From Cookies to People: An Introduction to People-Based Marketing

March 01, 2018

When cookies crumble and panels disappoint, consider people-based marketing. For decades, Nielsen ratings have been the dominant currency for buying and selling ads in the media space—a flawed methodology, according Read More

When does marketing get too personal?

February 20, 2018

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More

5 Ways to Promote Your Product Launch with Influencers

February 09, 2018

Influencer marketing is by far one of the most effective ways to market any product. But how do you start? What do you do? Working with an influencer needs to Read More

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor’s note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience Read More