6 Traits You Should Know About Your Digital Consumers
There’s an abundance of data on your consumers online. And while we’re often told that the more data the better, it can be difficult to understand what to prioritize or Read More
Zoomph’s Year of Innovation
Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind Read More
Expert Interview: Influencer Marketing is Not a Passing Fad
Shane Barker is no stranger to influencer marketing. He has witnessed the rise of the influencer economy and has consulted for influencers like four-time Mr. Olympia Jeremy Buendia. In this Read More
5 Webpages That You Didn’t Know Were Microsites
Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More
The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant
Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More
Campaigns That Rock: Why Microsites Are Taking Over Social Media Marketing
Microsites are here to stay, and the values are a #DREAM for marketers. If you don’t know what a microsite is, it’s all in the title: it’s a smaller website, Read More
Football and Politics: The Resounding Voice of the NFL on Social Media
The first quarter of the 2017 NFL season sparked unprecedented activity on social media for the league. Much of this activity can be traced back the 2016 season when Colin Read More
7 Tactical Tips for Creating a Profitable Microsite
If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More
A Paint Scheme for the Fans: Inside Nationwide’s Data-Driven Digital Contest (Case Study)
Nationwide and Dale Earnhardt Jr. have had a strong relationship on and off the track. On top of trusting Nationwide with his car, house, and business—Earnhardt has insured his dog, Read More