5 Expert Approaches for Engaging the Right Audience on Social Media

October 11, 2018

Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More

5 Tips for Reducing Your Instagram Stories Bounce Rate

September 17, 2018

It takes less than a second for users to skip your Instagram Stories. That hurts. Truth is, though there are 300 million Instagram users tuning into Stories every day, it Read More

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‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

September 14, 2018

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More

Measure Sports Sponsorship ROI Now in Zoomph

September 06, 2018

Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More

New Changes to Instagram Tracking and Analytics in Zoomph

August 22, 2018

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More

How to Monitor and Avoid Negative Brand Mentions Online

August 16, 2018

They say publicity of any kind is good publicity. But that’s not exactly true. Your reputation across social media and other digital channels can make all the difference to your Read More

Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites

July 27, 2018

To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that Read More

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

July 24, 2018

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Read More

Five Ways to Segment Your Next Email Campaign

July 20, 2018

One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used Read More