Big news! You can now track Instagram Reels in Zoomph!
Reels were originally introduced in 2020 as Instagram’s answer to the short-form video craze, although now they encompass a wide range of video formats on the app. Meta added Reels to Instagram’s latest API update, so Zoomph is now pulling, tracking and evaluating social and partner performance for Reels.
Here’s an overview of what Reels metrics will be available in Zoomph:
- Video Views: Instagram uses a metric specific to Reels called “Plays” which will be tallied as “Video Views” in Zoomph. Instagram describes “plays” as: “The number of times your video starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.”
- Engagements: Zoomph will tally together all of what Instagram calls “interactions” for a total “Engagements” metric. Interactions include likes, saves, comments and shares.
- Brand Value: Logo AI and caption Text Mention detection will be available for Reels so you can measure partner brand value and exposure and add them to reports.
- Reach: Instagram’s estimated number of unique accounts that have seen the Reel at least once.
Instagram recently announced that eventually all new videos under 15 minutes will be uploaded as Reels, so this is likely how Zoomph will measure a lot of Instagram video content going forward. Additionally, given the Head of Instagram’s reiteration of Instagram’s focus on video, it’ll likely be increasingly important to measure Reels performance.
Zoomph’s priority is providing clients first-class data, which means staying on top of the ever-evolving social media formats. Adding Reels to the platform was an important step in providing our clients comprehensive Instagram performance and partnership data to keep them ahead of the curve.
Photo Credits: Azamat E on Unsplash