Across in-venue advertising, social media, and broadcast, companies are spending more than ever on sports to increase the visibility of their brands. According to KORE in PR Newswire, in 2022, sports-related sponsorship spending increased by +12% for the year. Sports provide the perfect platform for...
Recapping 2023 on sports social media, we took a look back at the major North American sports and motorsports teams to see which social media posts performed best last year. Evaluating the top pieces of content for these leagues gives a snapshot of the kind of...
The National Basketball Association has ventured into an unknown territory with the introduction of the NBA In-Season tournament, also known as the NBA Cup. This multi-stage competition is set to revolutionize mid-season basketball, promising an exhilarating experience for fans and players. Ideated as a mid-season format...
In a groundbreaking announcement, SKIMS, the iconic shape-wear and loungewear brand founded by Kim Kardashian, has entered into the world of men's fashion. SKIMS Mens launched in partnership with three professional athletes, and since then SKIMS has announced its partnership with the NBA, WNBA and...
Riot Games is currently hosting the League of Legends 2023 World Championship (also known as Worlds 2023) in South Korea. This tournament has brought the top 22 teams from across the world to compete for the legendary Summoner’s Cup. The League of Legends 2023 World...
In the ever-changing world of social media, TikTok has grown to be a popular app in the past few years with over a billion users worldwide. This app allows users to upload a wide range of videos, from 15 seconds to 10 minutes, allowing creativity...
Taylor Swift's surprise appearance at the Kansas City Chiefs game on Sunday sent shockwaves of excitement across the world. The singer showed up to support football superstar, Travis Kelce, turning the game into a must-follow event. The impact of her appearance echoed across social media...
The new face of American tennis is here, and her name is Coco Gauff. With her first singles major win at the 2023 US Open, the 19-year-old tennis phenom became the star of the tournament and a star, period. Gauff has been making waves since she...
For a few weeks every summer NBA teams briefly get back into action for summer pre-season play. This year that included the California Classic, Salt Lake City Summer League and NBA 2K Summer League. These games give teams a unique off-season opportunity to showcase young...
Lucrative sponsorship deals have consistently served as a driving force behind the success and wealth of the sports world for both teams and athletes. One of the most renowned collaborations in college athletics is the partnership between NBA superstar Michael Jordan's iconic Air Jordan brand...