Staying up-to-date with the latest trends and engaging content on social media is essential. Zoomph continues to track these performances for the most compelling stories and data. Let’s dive into the recap of noteworthy events from December 1 -4!
MLB Season Social Value
The 2023 MLB regular season left an indelible mark on social media, with league and team accounts collectively generating a staggering 29 billion impressions and 826 million engagements. Baseball fans and social media enthusiasts were treated to a home run of content, showcasing the immense social value of America’s favorite pastime.
Travis Kelce, The unofficial brand ambassador
Travis Kelce became an unofficial ambassador for several brands when his old posts resurfaced, and they took advantage with their own viral content.— Zoomph (@Zoomph) December 1, 2023
🌯 @ChipotleTweets: 7M impressions
🌮 @tacobell: 4.1M impressions
🍝 @olivegarden: 3.5M impressions
So, @tkelce menu items? https://t.co/gAqZ4EHrCy
Travis Kelce, a football star, became an unofficial brand ambassador when his old tweets resurfaced. Seizing the opportunity, Chipotle, Taco bell, and Olive Garden leveraged this unexpected viral moment, gaining millions of impressions. The question on everyone’s mind: What would be on the “Travis Kelce menu”?
NCAA Volleyball Tournament
As the NCAA Volleyball Tournament kicked off, the social media sphere buzzed with excitement. The bracket, featuring 64 competitive teams playing for the college volleyball title, showcased the top 10 NCAAA WVB programs on social media. The tournament promised thrilling matches both on the court and in the digital arena.