In the ever-evolving world of social media, Zoomph has once again captured the greatest social media moments from November 20 – 22. From Snoop Dogg’s clever collaboration with Solo Stove to the excitement at the Las Vegas Grand Prix, here’s a rundown of the highlights from our social media.
The legendary rapper, Snoop Dogg joined forces with Solo Stove in a social media stunt that left the internet buzzing. The campaign generated $10.9 million in social value, reaching an impressive 365 million views and 14.2 million engagements. Snoop Dogg’s initial posts, teasing about “giving up smoke,” reached 230 million impressions. The follow-up video with Solo Stove added another 135 million views, solidifying the success of the collaboration.
the Netflix Cup
Last week, the world of sports witnessed a unique crossover at the Las Vegas Grand Prix – The Netflix Cup. Formula 1 drivers teamed up with professional golfers for an unforgettable competition. On social media, F1, PGA Tour, Netflix, and athletes posted about this event and collectively gained 3.9 million engagements and reached 95 million impressions. Notably, 60% of these interactions came from F1 accounts.
Las Vegas Grand Prix
At the inaugural Las Vegas Grand Prix, Formula 1 teams averaged an impressive 3.7 million engagements and 91 million impressions, marking the highest figures for the 2023 F1 season. Despite the weekend’s ups and downs, Scuderia Ferrari emergeda s the social media victor with 11.3 million engagements, leading all teams in Las Vegas.