Top Sports Business Conferences in 2024

Going into 2024 the sports business world is not slowing down. With changes in distribution, social media, marketing and more happing fast, the sports has to keep up. To stay on top of the ever-changing sports business landscape, pros from teams, leagues, media, tech, brands and more will gather throughout the year to network and discuss the constantly evolving sports industry. This year, these are some of the major sports business conferences on the schedule.


February 5th-6th | Boston, MA

This conference helps sports pros tap into Web3 and emerging technologies. With speakers and sessions aimed to help attendees learn about and take advantage of new revenue opportunities in the digital space. This is the first year the European conference will be stateside, giving North America the chance to learn about this exciting new space.

National Sports Forum

February 26th-28th | Pittsburgh, PA

The National Sports Forum brings together sports pros from across the industry. Teams, leagues, agencies, media, sponsors and more all come together at the start of the year to discuss sports business trends and innovation with workshops, panels and speakers and breakout sessions. Attendees represent entities across NFL, NBA, NHL, MLB, MLS, MiLB, Racing, Collegiate sports and more. Topics include Sponsorship, Marketing, Fan Engagement, Ticket Sales, Social Media, Business Intelligence, DEI and more. The 2024 conference will be in Pittsburgh with events at venues like PNC Park and Acrisure Stadium.

MIT Sloan Sports Analytics Conference

March 1st-2nd | Boston, MA

The growing investment in sports performance and business analytics has made the Sloan Sports Analytics Conference a popular conference for sports executives and employees to discuss how data continues to impact the sports space. This year the conference features speakers from companies like Kraft Analytics Group, NASCAR, Netflix, DraftKings, NFL teams, and more.

SXSW Sports

March 9th-11th | Austin, TX

The Sports Track at SXSW will look at industry advancements and changes in technology, performance data, fan experiences and media. Sessions for the Sports Track include discussions about streaming, emerging leagues, global marketing, women’s sports, new media and more.

SportsPro OTT Summit USA

March 17th-18th | New York, NY

With increased investment and interest in sports streaming from brands like Amazion Prime Video and AppleTV, traditional broadcast networks and leagues/teams, streaming & broadcast remains the hottest topic in sports. SportsPro’s OTT Summit USA highlights the broadcast/streaming/OTT ecosystem within the themes of content, monetization, tech and platform distribution.

SBJ CAA World Congress of Sports

April 15th-17th | Los Angeles, CA

Sports Business Journal’s prestigious annual conference for sports business leadership brings together decision-makers and influencers across the sports industry. The guest list includes league officers, team owners, corporate sponsorship teams, media members, and agency leaders. Speakers feature league commissioners from the NWSL, WNBA, NHL and MLS, as well as leaders from the Mariners, US Soccer Federation, FiFA, and the PTPA.

Adweek Sports Marketing Summit

May 9th | New York, NY

As more brands enter the sports world, and longtime partners are looking to maximize their sponsorship spend, Adweek is bringing together industry leaders to address the future of sports marketing in their first ever Sports Marketing Summit. Covering digital platforms, the broadcast revolution, women’s sports, globalization, content creation and more, the conference appeals to professionals from all front offices departments interested in the future of sports sponsorship.

Gondola Sports Summit

May 14th-16th | Denver, CO

Hosted by company behind the popular portfolio software/app Gondola, the Gondola Sports Summit is a must-attend event for sports storytellers looking to network and share ideas. Social media managers, creators and strategists from across the sports ecosystem will be able to chat about trends, challenges and innovations in sports creative content.

SBJ Brand Innovation Summit

June 11th-12th | Chicago, IL

Sports Business Journal’s Brand Innovation Summit is all about the vast world of corporate sports sponsorship. Brand partners and marketing executives will come together to discuss strategies for success in increasingly complex and crowded sports partnership space. Hear how different pros are connecting fans and brands can connect via sports activations, social, influencers, athletes, media and more.

Sportico Converge

September 19th, New York, NY

New technology continues to disrupt how sports brands do business, from athlete performance to business decision-making. Sportico Converge is dedicated to bringing together leaders in sports and sports tech for a mutually beneficial networking and educational event.

SBJ Media Innovators Summit

November 20th, New York, NY

At the end of the year SBJ brings together to recap and predict changes in sports broadcast, media, monetization and distribution. From streaming to linear TV, broadcasts to social, RSNs to national events, league deals to team interests — the media innovators summit is a chance to evaluate the state of the industry as it continues to rapidly change.