After last year's dramatic finish, grand reveals of new liveries, weeks of pre-season testing and a soap-operatic new season of "Drive To Survive", Formula 1 fans were ready for the kickoff of the 2022 season at the Bahrain Grand Prix. A new season means new...
Photo by Markus Spiske on Unsplash The Men's 2022 NCAA March Madness Tournament officially kicked off this Tuesday, with the first two of four play-in games. All tournament long, we will be tracking the social activity of the tournament, including tournament handle mentions and mentions of...
Major League Soccer officially kicked off their 2022 season last weekend, and there were winners both on and off the field. With the season starting essentially a month earlier than usual, fans only had so much time to consume content, purchase freshly-released jerseys, and get...
On Tuesday, the U.S. Women’s National Soccer Team (USWNT) reached a historic settlement with the U.S. Soccer Federation in their long-running lawsuit over unequal pay. Under the terms of the agreement, the athletes will receive $24 million and a pledge from the soccer federation to...
Photo by Frank Albrecht on Unsplash In front of a sold-out crowd, NASCAR officially kicked off their 2022 season with one of their crown jewel races on the annual schedule, the Daytona 500. There was no shortage of storylines heading into the race, as fans were...
With just half a year between the end of the Tokyo Summer Olympics and the start of the Beijing Winter Olympics, fans seem to be experiencing some Olympic fatigue. TV ratings are down almost 50% from PyeongChang, few Olympics-related hashtags are trending (at least for...
Coming off the NFL Championship Weekend, the week of January 31 - February 5 was due for big happenings on social. From NFL social to a historic Division 1 commitment, we had all the numbers behind it. Miss it on our social channels? Check it...
Banner Photo by Mick Haupt on Unsplash In what was one of the most exciting NFL Playoff weekends EVER, the big winner of the 2021 NFL Divisional Round of the playoffs was Joe Burrow and the Cincinnati Bengals. Among the 8 teams to play in the Divisional...
Photo by Project 290 on Unsplash This 2021-22 NFL Season, we have been tracking and analyzing the digital media performance of league and team brand partners. But there’s more to it than just numbers. We are excited to share with you the “how” behind our analysis of social media...
The recent boom of cryptocurrency has translated into a new industry for sport sponsorship opportunities. While the NBA has already tapped into this market (Hello, crypto.com Arena), NFL teams have yet to completely dive in. That’s not necessarily by choice, though. With the meteoric rise...