Purposeful investment combined with excellent vision drives results, and Angel City was able to create effective social content with their mission in mind. In the digital age, franchises thinking like a media brand as well as a sports team is key for future success. Do your best to win on the field, of course, but also create a valuable and purposeful product off the field for sustained fandom.
Angel City FC gets it, setting a precedent for women’s sports, expansion teams and the future of the sports industry.