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06 Feb The Break Point Boost: Netflix’s New Documentary’s Effect On Social

Posted at 16:26h in Data & Insights
by Abby Piper

How do you get people who don’t care about tennis to care about tennis? A Netflix docuseries might do the trick. After all, it’s worked before. And so "Break Point," a behind-the-scenes documentary about professional tennis, was born. Hoping to duplicate the “Drive to Survive" effect that...

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06 Jan All You Need To Know About Twitter’s New Views Metrics

Posted at 16:47h in Data & Insights
by Robert Lindner

By now, you’ve probably noticed that a new number is being shown underneath Tweets now with Likes and Retweets. In December, Twitter released a new public metric to all stats, the new metric being Tweet View Count. In the past, View Counts have been publicly...

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28 Oct Social Preview of the 2022 MLS Playoffs Semi-Finals

Posted at 13:44h in Data & Insights
by Robert Lindner

Image Source: Vienna ReyesThis upcoming weekend, the two teams that will be playing for the MLS Cup will be decided in the MLS Cup Playoff semi-final round. First on Sunday, in just their second season of play, Austin FC will travel to Banc of California...

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04 Oct What Brands Should Crocs Collab With? A Zoomph Investigation

Posted at 19:47h in Data & Insights
by Robert Lindner

In the past year, Crocs have made a big return, with Gen-Z'ers making them an everyday shoe choice and fashion statement. Crocs are known for their abundance of colors, patterns, and Jibbitz, letting Croc-wearers loudly express their personalities on their feet.Along with their solid color choice, Crocs...

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30 Sep Angel City FC Creates Value With Purpose In 1st Year

Posted at 19:12h in Data & Insights
by Abby Piper

Purpose drives value. Angel City FC is proof.  In their first year, Angel City FC has gone above and beyond typical expectations of a new sports franchise, women’s or otherwise. People paying attention to the growth of the NWSL and Angel City’s build-up to 2022 shouldn’t...

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08 Sep Serena Williams Takes Over Social Media At The US Open

Posted at 20:46h in Data & Insights
by Abby Piper

GOAT debates are always alive and well on social media, but there doesn't seem to be much to debate when it comes to Serena Williams. 23 singles Grand Slams. 1 Olympic Gold Medal. 73 career singles titles. 14 doubles Grand Slams. 2 mixed doubles Grand Slams…and...

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08 Sep Zoomph Partners with New York Giants

Posted at 18:16h in Data & Insights, Uncategorized
by Robert Lindner

Reston, VA: Zoomph is excited to welcome the New York Giants as their newest NFL customer. Through the partnership with Zoomph, the Giants will utilize the platform to monetize their social activity and partnerships, measure their social campaigns, and analyze their audience to prospect new sponsorship...

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07 Sep Premier League Matchweek 6 Recap: Manchester Dominates the Weekend on Social

Posted at 14:36h in Data & Insights
by Robert Lindner

This past Sunday was a big match for Manchester United, as they welcomes Arsenal to Old Trafford for an early season match-up in Matchweek 6. The results? Not only a big win on the pitch for the Red Devils, but big wins on social as...

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30 Aug Alysse Soll, Sports Technology Expert, Joins Zoomph’s Board of Directors

Posted at 19:39h in Data & Insights
by Robert Lindner

Reston, VA, Aug 30, 2022 - Zoomph announced today the addition of Alysse Soll as a member of the company's Board of Directors, effective Wednesday, Aug 22, 2022.  Alysse spent the first half of her career in the National Hockey League (NHL) and the second half...

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12 Aug Premier League’s Leeds United Using USMNT Star Power To Grow Fandom in The US

Posted at 16:46h in Data & Insights
by Robert Lindner

Later this winter, the United States Men's Soccer Team (USMNT) will be heading to Qatar to compete in the 22nd running of the FIFA World Cup. With youth and star power from players such as Christian Pulisic, Weston McKennie, and others, soccer has been one...

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