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08 Sep Serena Williams Takes Over Social Media At The US Open

Posted at 20:46h in Data & Insights
by Abby Piper

GOAT debates are always alive and well on social media, but there doesn't seem to be much to debate when it comes to Serena Williams. 23 singles Grand Slams. 1 Olympic Gold Medal. 73 career singles titles. 14 doubles Grand Slams. 2 mixed doubles Grand Slams…and...

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08 Sep Zoomph Partners with New York Giants

Posted at 18:16h in Data & Insights, Uncategorized
by Robert Lindner

Reston, VA: Zoomph is excited to welcome the New York Giants as their newest NFL customer. Through the partnership with Zoomph, the Giants will utilize the platform to monetize their social activity and partnerships, measure their social campaigns, and analyze their audience to prospect new sponsorship...

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07 Sep Premier League Matchweek 6 Recap: Manchester Dominates the Weekend on Social

Posted at 14:36h in Data & Insights
by Robert Lindner

This past Sunday was a big match for Manchester United, as they welcomes Arsenal to Old Trafford for an early season match-up in Matchweek 6. The results? Not only a big win on the pitch for the Red Devils, but big wins on social as...

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30 Aug Alysse Soll, Sports Technology Expert, Joins Zoomph’s Board of Directors

Posted at 19:39h in Data & Insights
by Robert Lindner

Reston, VA, Aug 30, 2022 - Zoomph announced today the addition of Alysse Soll as a member of the company's Board of Directors, effective Wednesday, Aug 22, 2022.  Alysse spent the first half of her career in the National Hockey League (NHL) and the second half...

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12 Aug Premier League’s Leeds United Using USMNT Star Power To Grow Fandom in The US

Posted at 16:46h in Data & Insights
by Robert Lindner

Later this winter, the United States Men's Soccer Team (USMNT) will be heading to Qatar to compete in the 22nd running of the FIFA World Cup. With youth and star power from players such as Christian Pulisic, Weston McKennie, and others, soccer has been one...

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09 Aug Softball’s Social Power at the 2022 Women’s College World Series

Posted at 19:10h in Data & Insights
by Alison Gilmore

The call for people to invest in women’s sports has gotten louder and louder over the years. It has become clear that such a leap is worth it. Beyond the athletic competition itself, the numbers do not lie and the 2022 Women’s College World Series...

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03 Aug The Success of City Connect: MLB and Nike Hit a Home Run on Social Media

Posted at 20:03h in Data & Insights
by Abby Piper

For the second year Nike partnered with MLB to unveil seven new City Connect uniforms. Per MLB, these special jerseys are meant to “celebrate the bond between each Club and its city.”  Nike started its 10-year deal with MLB as the officially uniform outfitter in 2020,...

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27 Jul The Data Behind Instagram Reels: Are They Actually Creating More Engagement?

Posted at 13:10h in Data & Insights
by Geoff Blosat

Has your Instagram feed been FILLED with more Reels recently? Don’t be alarmed if it is, because that is exactly how Instagram is trying to make the experience for you. Earlier this week the Head of Instagram, Adam Mosseri, took to Twitter to share with social...

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14 Jul PGA Tour vs LIV: Who is Winning on Social?

Posted at 15:01h in Data & Insights
by Garrett Payton

Photo by Robert Ruggiero on UnsplashThe PGA Tour and the LIV Golf Tour both had tournaments on the weekend of June 9-12. The PGA Tour held the Canadian Open tournament, lasting four days, June 9th through 12th, while the LIV held its inaugural tournament in...

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13 Jul The Stanley Cup on Social: Teams and Media Do Big Numbers For Finals

Posted at 20:21h in Data & Insights
by Sydney Topper

June is the month for league finals. While June brought us the the NBA and NHL Championships, for this report we’re analyzing key metrics for social media content surrounding the Stanley Cup. We will look at what accounts performed well during the playoffs and notable...

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