As an underdog in the sports drink world, BODYARMOR has continued to work to increase awareness of its brand, through a number of social campaigns and event and athlete sponsorships. Most recently, BODYARMOR announced their sponsorship of the US Women’s Co-Captain and cultural icon, Megan Rapinoe....

Kicking off on Sunday, July 7th with the SiriusXM Futures Game and capping off with the 2019 MLB All-Star Game on Tuesday, July 9, the annual mid-summer classic has come and gone for the MLB. Seeing tons of excitement on the field throughout the week,...

The 2019 FIFA World Cup has topped headlines for the past month, as teams from across the world competed at the highest level. This year, there’s been an increased focus on the tremendous athletes battling it out in the Women’s World Cup, and the powerful...

Not only can athletes be the faces of franchises, sometimes they become the faces of brands, most notable for sportswear brands. More times than not, it is simply questioned as “who will they sign a shoe deal with?”, but it becomes more than that. For...

A landmark moment in Major League Baseball (MLB) history, the Yankees and Red Sox traveled across the Atlantic for the first MLB games ever played in Europe. The two teams squared off in a two-game series June 29-30 at London Stadium. A result of various...

The annual NBA Draft is a big night on many levels for players, teams, and fans alike. One “place” where all three of these link together is the world of social media. During this year’s NBA Draft, we utilized Zoomph’s tools, including our free social...

NBA Twitter has helped the NBA Finals become one of the biggest sports events on social media of the year. Millions tuned in over the last week to watch as the NBA Finals and social activity reflected the ups and downs of the exciting series....