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26 Aug College Football Kickoff 2019 Social Analysis

Posted at 16:45h in Uncategorized
by Robert Lindner

The Camping World Kickoff took place this past weekend, marking the official start to the 2019 college football season. With an exciting rivalry game between University of Florida and University of Miami, we used Zoomph to track the social conversation around the event, pulling in...

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26 Aug Little League World Series Hits a Home Run on Social

Posted at 13:58h in Uncategorized
by Robert Lindner

It’s that time of year where the Little League World Series (LLWS) returns to Williamsport, Pennsylvania. Over the last week and a half, eight teams from the United States and eight international teams took to the diamond in the 73rd edition of the Little League...

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21 Aug Sponsorships In Esports: Social Analysis of CWL19's Top Teams and Sponsors

Posted at 14:32h in Uncategorized
by Robert Lindner

The Call of Duty World League Championship took place last week, which stacked the leagues top esports organizations head to head. From teams to brand sponsors, we wanted to understand who led the conversation on social. We tracked all activity around the main competition handle and...

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19 Aug NASCAR and BMW Championship Sponsors Drive The Weekend on Social

Posted at 15:33h in Uncategorized
by Robert Lindner

This past weekend was packed full of sports, with premier events including the PGA TOUR’S BMW Championship and NASCAR race weekend at Bristol. We used the Zoomph platform to track both of these events and measure the social performance of each event. NASCAR at Bristol This weekend’s...

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13 Aug The Pittsburgh Knights Team Up with Zoomph to Bring Sponsorship Analytics to Esports

Posted at 14:04h in Uncategorized
by Robert Lindner

Zoomph today announced a new partnership with the Pittsburgh Knights for social sponsorship analytics and measurement for esports that leverages Zoomph’s patented audience insights and AI powered video cognition. This partnership will provide the Knights with smarter business insights on their existing sponsor relationships by...

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12 Aug Super Smash Con 2019 Draws Major Activity on Social

Posted at 16:29h in Uncategorized
by Robert Lindner

This past weekend Super Smash Con 2019 was held at Dulles Expo Center in Chantilly, VA, and the biggest fans and top players from around the world came to enjoy the popular Nintendo series. Super Smash Con 2019 included panels, arcade play, contests, and world...

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05 Aug Apex Legends Esports Analytics from X Games 2019

Posted at 15:12h in Uncategorized
by Robert Lindner

This past weekend, the EXP Apex Invitational was held at X Games Minneapolis 2019. The event was monumental for the game Apex Legends, as it was the game’s first major competition and the return of esports to the X Games. Coming off a huge social...

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01 Aug Esports Streamer Ninja Announces Mixer Exclusiveness on Social

Posted at 18:30h in Uncategorized
by Robert Lindner

Coming as a surprise, Fortnite sensation @Ninja announced he will be leaving Twitch and joining the Microsoft owned Mixer exclusively. Currently, Ninja has 4.6 million followers on Twitter and over 14 million followers on Twitch. In the first hour after the announcement, there was already...

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29 Jul Fortnite World Cup Opts For No Sponsors, Still Wins Big On Social

Posted at 18:45h in Uncategorized
by Robert Lindner

This past weekend, the top Fortnite players in the world battled off in New York. With competitions in solo and duos and prize totals over $30 million, the event drew lots of attention. The event was streamed both online and in-game to Fortnite players at home, drawing up high engagement...

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29 Jul WNBA Sponsors Score Big During 2019 All-Star Game

Posted at 16:18h in Uncategorized
by Robert Lindner

The 2019 WNBA All-Star weekend showcased many of the talented athletes in the league. We knew the lineup of events would generate major conversation on social and utilized the Zoomph platform to track, analyze, and evaluate sponsor ROI. Using Zoomph, we tracked mentions of & posts...

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