With 16 of the top teams globally competing in this major esports tournament, we wanted to understand exactly which teams were bringing in the most impressions and social value for their respective brand, and the tournament overall. FaZe Clan topped the list, with their impression number topping 41.5M and an attributed social value of $235.7K. This was followed by TSM and Natus Vincere, which generated impression total and social value metrics of 28.6M/$181,7K and 18.9M/$104.2K respectively.
Understanding these values and other metrics for teams and the tournament are important to know for both marketing/social and sales alike. Teams posting more engaging content, and more frequent content, are more likely to become leaders in the conversation and receive more impressions and engagement, boosting metric values. Likewise, with these numbers measured, it is easier for teams and brands to sell to sponsors, by providing real-time data on values the team is receiving on social.