Blog / 2019 PUBG Global Championship Social Overview and Team Social Value

2019 PUBG Global Championship Social Overview and Team Social Value

Over the weekend of November 22nd, one of the top global PlayersUnknown’s Battlegrounds, or PUBG, tournaments took place, the PUBG Global Championship. The competition field was exceptionally stacked, including teams like FaZe Clan, TSM, Gen.G, and more.

Using Zoomph, we tracked all activity around the handles, hashtags, and phrases for PUBG Global Championship from 11/22/19 – 11/25/19. Over the weekend, impressions on posts about the event reached 135.8 million, helping generated an impression value of $713.4K and an engagement value of $78.1K.

PUBG Social Overview (1)

With 16 of the top teams globally competing in this major esports tournament, we wanted to understand exactly which teams were bringing in the most impressions and social value for their respective brand, and the tournament overall. FaZe Clan topped the list, with their impression number topping 41.5M and an attributed social value of $235.7K. This was followed by TSM and Natus Vincere, which generated impression total and social value metrics of 28.6M/$181,7K and 18.9M/$104.2K respectively.

Understanding these values and other metrics for teams and the tournament are important to know for both marketing/social and sales alike. Teams posting more engaging content, and more frequent content, are more likely to become leaders in the conversation and receive more impressions and engagement, boosting metric values. Likewise, with these numbers measured, it is easier for teams and brands to sell to sponsors, by providing real-time data on values the team is receiving on social.

PUBG Top Teams (1)

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC 249 Shines with Social Media Engagement

May 20, 2020

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave… Read More

NFL Draft Round One Drives Success on Social Going Virtual

April 24, 2020

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready… Read More

NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

April 23, 2020

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the… Read More

How Are Athletes Staying Socially Active During Quarantine?

April 03, 2020

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times.… Read More

All Posts