Featuring one of the smallest, yet most elite fields on the PGA Tour schedule, last weekend the Tour headed to Albany Golf Club in The Bahamas for the 2019 Hero World Challenge. One of many sponsored events throughout the year by Tiger Woods and the Tiger Woods Foundation, the event featured 18 of the top golfers in the world.
Using Zoomph, we tracked all activity around the handles, hashtags, and phrases for the Hero World Challenge from 12/4/19 – 12/8/19. Over the tournament span, impressions on posts about the event reached 297.4 million, helping generated an impression value of $1.56M and an engagement value of $42.8K.