13 Aug

The Pittsburgh Knights Team Up with Zoomph to Bring Sponsorship Analytics to Esports

Zoomph today announced a new partnership with the Pittsburgh Knights for social sponsorship analytics and measurement for esports that leverages Zoomph’s patented audience insights and AI powered video cognition. This partnership will provide the Knights with smarter business insights on their existing sponsor relationships by...

14:04 / Uncategorized / Robert Lindner

12 Aug

Super Smash Con 2019 Draws Major Activity on Social

This past weekend Super Smash Con 2019 was held at Dulles Expo Center in Chantilly, VA, and the biggest fans and top players from around the world came to enjoy the popular Nintendo series. Super Smash Con 2019 included panels, arcade play, contests, and world...

16:29 / Uncategorized / Robert Lindner

05 Aug

Apex Legends Esports Analytics from X Games 2019

This past weekend, the EXP Apex Invitational was held at X Games Minneapolis 2019. The event was monumental for the game Apex Legends, as it was the game’s first major competition and the return of esports to the X Games. Coming off a huge social...

15:12 / Uncategorized / Robert Lindner

01 Aug

Esports Streamer Ninja Announces Mixer Exclusiveness on Social

Coming as a surprise, Fortnite sensation @Ninja announced he will be leaving Twitch and joining the Microsoft owned Mixer exclusively. Currently, Ninja has 4.6 million followers on Twitter and over 14 million followers on Twitch. In the first hour after the announcement, there was already...

18:30 / Uncategorized / Robert Lindner

29 Jul

Fortnite World Cup Opts For No Sponsors, Still Wins Big On Social

This past weekend, the top Fortnite players in the world battled off in New York. With competitions in solo and duos and prize totals over $30 million, the event drew lots of attention. The event was streamed both online and in-game to Fortnite players at home, drawing up high engagement...

18:45 / Uncategorized / Robert Lindner

29 Jul

WNBA Sponsors Score Big During 2019 All-Star Game

The 2019 WNBA All-Star weekend showcased many of the talented athletes in the league. We knew the lineup of events would generate major conversation on social and utilized the Zoomph platform to track, analyze, and evaluate sponsor ROI. Using Zoomph, we tracked mentions of & posts...

16:18 / Uncategorized / Robert Lindner

24 Jul

Jordan's Zion Sponsorship Scores Big on Social

A much-anticipated announcement came on Tuesday, July 23rd, as 2019 NBA first overall pick Zion Williamson made his decision, signing a shoe deal with Jordan. Zion joins the Jordan Brand who also has signed Russell Westbrook, Jayson Tatum, and Blake Griffin among others. With all...

15:15 / Uncategorized / Robert Lindner

19 Jul

Lil Nas X takes brands to the Old Town Road

Since releasing his chart topping hit, Old Town Road, Lil Nas X has exploded onto the scene with countless remixes, record-breaking numbers, and an extremely impressive social media presence.Since April 4th, his Twitter account @Lilnasx has grown 2.1 million followers and managed to average an interaction rate of 5.8%. To...

17:44 / Uncategorized / Robert Lindner

16 Jul

Lee Schwemmer joins Zoomph to drive new social media measurement, insights and valuation

July 17, 2019  – Zoomph is pleased to welcome Lee Schwemmer as its new Executive Sales Director.Lee is a business development leader with more than 10 years of marketing, sales, and relationship building experience working in the fast-paced sports and entertainment industry servicing some of the biggest...

20:03 / Uncategorized / Robert Lindner

15 Jul

Rapinoe Sponsorship Scores Big For BODYARMOR

As an underdog in the sports drink world, BODYARMOR has continued to work to increase awareness of its brand, through a number of social campaigns and event and athlete sponsorships. Most recently, BODYARMOR announced their sponsorship of the US Women’s Co-Captain and cultural icon, Megan Rapinoe....

17:48 / Uncategorized / Robert Lindner