Reston, VA: Zoomph is excited to extend its sponsorship measurement partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports. Zoomph and Hendrick Motorsports started their partnership prior to the 2021 NASCAR season.
Through this partnership, Hendrick Motorsports has used Zoomph to monitor and measure social media activity around the team and its four winning Cup Series drivers, as well as value the organization’s digital partnerships utilizing Zoomph’s logo-AI capabilities.
Zoomph has swiftly grown its diverse sports portfolio, especially in auto racing, bringing aboard clients such as NASCAR, Richard Childress Racing, Andretti Motorsports, and others, allowing Zoomph to elevate the platform’s capabilities and continue to evolve in the sports sponsorship space.
“Hendrick Motorsports had a brilliant 2021 on the track and I couldn’t be more excited to continue to work with them as they look to bring home the checkered flags again,” says Amanda Gill, Customer Success Manager at Zoomph. “This season we’re thrilled to work day to day to provide not just the value the team accounts deliver to partners, but how their drivers can continue to be advocates for the partners on social through unique content.”
Hendrick Motorsports’ expansion with Zoomph will see the team build upon the content they are tracking and provide more insights to the organization’s digital partners and better understand the impact their drivers and team are having both on and off the track.
“We’re thrilled to continue our relationship with Zoomph,” said Patrick Perkins, vice president of marketing for Hendrick Motorsports. “The real-time insights provided by the platform have become critical to informing our decision-making process. Zoomph has helped us further understand the immense value our social media programs deliver to our partners, and we look forward to working even more closely with their team.”
About Zoomph:
Zoomph empowers brands, agencies, and rights holders, across sports and esports with data to increase revenue and identify new opportunities through media measurement & valuation, benchmarking, and consumer insights. Zoomph, which is headquartered in Reston, Virginia, is partnered with leagues and teams across sports and esports, including the Chicago White Sox, New England Patriots, NASCAR, Angel City FC, and Team Liquid. For more information, check us out at Zoomph.com
About Hendrick Motorsports
Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (14), points-paying race victories (283) and laps led (more than 75,000). It has earned at least one race win in a record 38 different seasons, including an active streak of 37 in a row (1986-2022). The team fields four full-time Chevrolet Camaro ZL1 entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on more than 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
