As one of the biggest professional tennis events of the year, millions tuned in over the last week to watch the French Open. Knowing it’d make an impact on social, we tracked mentions of & posts from the Roland-Garros official Twitter account, as well as hashtags and keywords...

As one of the biggest golf tournaments of the year, millions tuned in over the last week to watch the PGA Championship. Knowing it’d make an impact on social, we tracked mentions of & posts from the PGA Championship official twitter account, as well as...

Mother’s Day posts filled feeds across social yesterday and for fans of the MLB it was no different. We tracked hashtags and other related terms surrounding #MothersDay from 5/10-5/13 to better understand the conversation on social. Here are some insights we discovered. Social Summary Over 324.8 thousand...

With the first football-related excitement since the conclusion of the NFL season, the NFL draft marked the first opportunity for all football fans to start rooting for their teams once again. As the final draft picks were announced, we were excited to take a look...

With the NFL Draft this week, we wanted to do a deep dive on the audiences of the NFL’s top draft picks to better understand what unique affinities exist between individual players and brands. These insights are created based on evaluating the top followed brands,...

Tiger Woods y’all! At this point you’ve probably heard, Tiger Woods staged a historic comeback, winning his 5th Masters, but he was not the only winner in Augusta Georgia. Before the first golfers hit the green on April 11th, we started tracking social conversation around...