What is Twitch Twitch, purchased for $970 million by Amazon in 2014, has quickly become the de facto home of video game streaming, esports, and live broadcasting on the internet. Twitch Advertising and Sponsorship Opportunities While brands have always had the ability to run cut-in ads and rotating...
CrowdTangle has stopped offering Twitter insights through the main CrowdTangle dashboard. The social monitoring platform notified partners and users that starting September 29, 2019, CrowdTangle for Twitter integration will be deprecated.Zoomph provides robust Twitter insights brought in by our API’s with Twitter. These insights can...
The final eight are set now, as the latest round of cuts in the 2019 NASCAR Playoffs have been made. This past weekend, the circuit went to Kansas for the Hollywood Casino 400, where Denny Hamlin took home the victory, and a spot into the...
The NFL season is off to a hot start, and while teams are evaluating their performance on the field, it's important for content producers to evaluate how things are going off of it, both from teams and from brands looking to get involved in the...
This year, our team has released several platform updates to adapt to the new Facebook and Instagram integrations to continue to provide the content and insights you need, as well as enhance the data in Zoomph based on their new offerings. Instagram Story analytics will help...
The Camping World Kickoff took place this past weekend, marking the official start to the 2019 college football season. With an exciting rivalry game between University of Florida and University of Miami, we used Zoomph to track the social conversation around the event, pulling in...
It’s that time of year where the Little League World Series (LLWS) returns to Williamsport, Pennsylvania. Over the last week and a half, eight teams from the United States and eight international teams took to the diamond in the 73rd edition of the Little League...
The Call of Duty World League Championship took place last week, which stacked the leagues top esports organizations head to head. From teams to brand sponsors, we wanted to understand who led the conversation on social. We tracked all activity around the main competition handle and...
This past weekend was packed full of sports, with premier events including the PGA TOUR’S BMW Championship and NASCAR race weekend at Bristol. We used the Zoomph platform to track both of these events and measure the social performance of each event. NASCAR at Bristol This weekend’s...
Zoomph today announced a new partnership with the Pittsburgh Knights for social sponsorship analytics and measurement for esports that leverages Zoomph’s patented audience insights and AI powered video cognition. This partnership will provide the Knights with smarter business insights on their existing sponsor relationships by...
