Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It’s impossible to win without knowing what you’re up against. And in today’s always-on, on-demand age, the race to get in front of our customers is especially vicious, making it Read More

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What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

3 “Disrupters” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

The Tale of Washington D.C. During #Inauguration Weekend

January 24, 2017

On Friday, January 20, Donald Trump became the 45th president of the United States. It’s the climax of an American tale that has kept people guessing from the beginning. But Read More

The Social Media Legacy of #WomensMarch

January 23, 2017

Who runs the world? We all knew that this Saturday’s #WomensMarch on Washington would gather hundreds of thousands of people onto the Mall in DC, in a national effort similar Read More

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More

Stay Ahead of Facebook & Twitter News with Trends Report

January 16, 2017

The sheer amount of news—be it fake or authentic—on social media is daunting. Combine that with the volume of content created in a single second: 7, 479 tweets in one Read More