Researched & written by Naomi Cutter I. Introduction The 2020 NFL season was unlike one we had ever seen. Stadiums were empty, players and coaches were wearing masks on the sidelines, and positive COVID-19 tests meant games being cancelled and rescheduled almost weekly. Among the changes last...
Naomi Osaka, four-time Grand Slam singles champ and reigning US Open & Australian Open champion made headlines when she decided to withdraw from the French Open in early June citing focusing on her mental health and wanting to raise awareness for mental health issues in...
Zoomph is excited to announce a strategic partnership with the Australian-based esports club, ORDER. ORDER is the leading team in Australian esports competing in LoL, CSGO, FGC, VALORANT & R6. While continuing to dominate and win across multiple titles, they aim to create a mainstream and...
We are excited to share with you information about one of our most unique zoomph product features, YouTube Live measurement and valuation. Why is this crucial, you ask? We went to the source; Thomas Mathew our Chief Product Officer to get you all the details...
Reston, VA: Zoomph is excited to announce that LA’s professional women’s soccer team, Angel City Football Club, has engaged the company to provide social audience intelligence and sponsorship measurement and evaluation for the club. One of the country’s most exciting new professional teams, Angel City has...
In late April, it was announced that starting this year, the PGA Tour had created a $40 million bonus pool that rewarded golfers based upon attention they were creating off the golf course. In an age where social media is at the core of our...
In our most recent brand report, we took a deep dive into one of the most robust industries during the pandemic. Over the last year, few industries have emerged as strongly as at-home fitness and wellness equipment. According to a recent article from Globe Newswire, the at-home...
What a wild ride the 2020-2021 NCAA Women's Basketball season was. Luckily, we tracked it ALL from Selection Monday to Championship Sunday. Selection Monday We ranked the #1 seeds of the women's bracket on social to kick off our women's tournament coverage. To no one's surprise, UCONN blew...
Reston, VA: FC Cincinnati and Zoomph are launching a partnership that will provide the MLS team organization with the ability to quickly measure their social content performance with advanced, branded reports that highlight audience data and high-performing content. FC Cincinnati began MLS play in 2019, breaking ground on a...
Zoomph is excited to announce a new strategic partnership with full-service, innovation, partnerships, and digital media agency, 4FRONT. 4FRONT’s mission to put their partners at the 4FRONT of the industry by using innovation, creativity, and insights to solve problems, and drive growth through engaging fans with...