Photo by Project 290 on Unsplash This 2021-22 NFL Season, we have been tracking and analyzing the digital media performance of league and team brand partners. But there’s more to it than just numbers. We are excited to share with you the “how” behind our analysis of social media...
At Zoomph, we track and collect a lot of social media posts and the data behind it every single day. But what do we do with all of this data? Well, that’s what we are here to talk about today. One part of the Zoomph platform...
Reston, VA: Zoomph is excited to announce a strategic partnership with Sixteen 15. Sixteen 15, founded and owned by Gretchen Hamm, is an integrated marketing service consulting company that helps businesses and charities take their marketing and revenue improvement strategies to the next level through Sixteen...
Reston, VA: Zoomph is excited to announce a strategic partnership with Pegula Sports & Entertainment (PSE). Pegula Sports & Entertainment is a New York-based sports and entertainment company that streamlines key business areas across the NFL’s Buffalo Bills, the NHL’s Buffalo Sabres, the NLL’s Buffalo Bandits...
Key Takeaways Wimbledon remains the most prestigious tennis tournament in the world; reflected in social media performance. Wimbledon had 2.2X more social value than the French Open. Wimbledon partners' owned content garnered over 6.6X more impressions than the French Open partners' owned content. The tennis performance...
Reston, VA: Zoomph is excited to announce a strategic partnership with Missouri-based esports organization, Kansas City Pioneers. The Pioneers are made up of some of the top professional teams and players competing in Valorant, Rocket League, Women's Car Ball Championship, Rainbow Six, Call of Duty, Madden...
researched by Ysabel Gonzalez Rico & written by Mary Frances IerlanWe looked at the French Open tournament starting on the first day of the qualifiers (May 24th) up until the last day of the tournament ending with the men’s final (June 13th). French Open 2021 Social...
In late April, it was announced that starting this year, the PGA Tour had created a $40 million bonus pool that rewarded golfers based upon attention they were creating off the golf course. In an age where social media is at the core of our...
Week 2 in the NFL is in the books. With a week of outcomes to build on & plenty of thrills on the field, teams were put to the test & shined. Here were the top teams on social media by engagement rate during Week 2. Here were the top teams on social...
The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪. Here were the top teams on social media by engagement rate during Week 1! Here were the top teams on social media across the NFL by...
