Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around the games and competitions was a site to see for those in and out of Charlotte.The players...
Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online.With the start of the new season and this being one of many events Daytona International Speedway needs to balance over the weekend, car sponsors,...
While many brands run promotions and campaigns for Valentine's day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention from the audience they aimed to attract.Social SummaryWe analyzed the Planters Valentine's Day campaign using...
Since the dawn of the social media age, marketers have been tasked with valuing their social media campaigns. Analyzing the ROI of social media can be difficult, but with social listening, content tracking, and audience analytics, it’s finally possible to prove the worth of your...
Super Bowl LIII has come and gone. With the offense from both teams struggling to generate excitement on the field, ads were a hot topic on social while the game was going on like they are every year. Brands tried all kinds of unique ways...
The NFL Playoffs were an exciting time on social media. Fans from all over the world joined with teams and players to unite and cheer for their chance to play in Atlanta for Super Bowl 53.While millions were reached over the course of three weeks, certain...
The AFC Championship saw better TV ratings than any other broadcast since last year’s Super Bowl. Were fans just as engaged on digital? The Cowboys and Eagles each won their first-round matchup.Did that help bring Twitter numbers up for the NFC Divisional Round? The NFL Playoffs brings out some...
This past weekend, League of Legends & Riot Games took center stage in the esports scene as the recently rebranded "League Of Legends European Championship" (LEC) started their Spring Split. The ten best teams in Europe played their first two of 18 matches this season on what...
At this point, we’ve all heard of the #FIJIWaterGirl. The premium water brand’s now famous model who managed to photobomb countless celebrities red carpet pictures with the same pose and look. As with most Social Viral moments, it peaked our interests here at Zoomph and...
The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time to decide the national champion. The game ended up being...
